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Monthly Archives: January 2005

Celebrity dirt report shocks Korea

24-Jan-05
An interesting insight into the commercialising of celebrity in Korea, from the International Herald Tribune. A leaked dossier on celebrities' private lives commissioned by the top South Korean advertising agency has revealed a gulf of distrust between stars and those who hire them for lucrative advertising contracts. The 113-page confidential report commissioned by Cheil Communications, a Samsung Group affiliate and the country's leading agency in terms of revenue, was posted online anonymously last week. Dubbed the "X-File," it was drawn up by a research firm, which outsourced much of the work to tabloid journalists. The confidential report was designed to warn clients about the risks of hiring certain celebrities and to assess their career potential. In South Korea, stars are critical components of ...
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Baek Ji-young: before and after

22-Jan-05
From the Korea Herald magazine After a yearlong hiatus from the limelight, sultry pop singer Baek Ji-young made her comeback appearance last week on a cable sitcom, "Home Sweet Home," in which she showed off her new skills as an actress, as well as what seemed to be the handiwork of a highly paid plastic surgeon. The court of public opinion was held, not surprisingly, on the Internet. For most netizens, the fact that she had some form of face work was a foregone conclusion; now it was a matter of wondering whether Baek had gone too far, even in a culture that expects its celebrities to have some form of beauty enhancement or another. "Her face has changed so much. ...
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