I can’t help feeling that the Koreans have been taken for a bit of a ride with this Think Korea 2006 thing. I’d be interested to know for sure which government is investing more money in the programme, but I’d be willing to bet that it’s the Koreans. And let’s look at who’s getting what out of the Lee Soo Young / Royal Philharmonic Orchestra collaboration: in London (or actually, Croydon), there’s going to be one concert which no-one will notice and which only Koreans will go to. Will any Brit visit Korea as a result? No. Apart from the RPO that is, who get an all-expenses paid trip to Korea to do a five-concert tour with some big names in K-pop. Will any Korean visit Britain as a result? Maybe. Big, young, Korean audiences; the RPO as cultural ambassadors for Britain. If anyone’s thinking about going abroad on holiday or to study, Britain will surely be on the list.
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