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Covering things Korean in London and beyond since 2006

Alcohol advert ban for young celebrities?

The BBC picked up on a story in the Chosun Ilbo that celebs under 25 could be banned from leading teenagers astray by advertising booze. A bill proposing the clamp-down was passed by the National Assembly’s committee on health and welfare on 23 April.

Kim Yuna Hite
Kim Yu-na advertising Hite aged 22

Reportedly prompted by Kim Yu-na’s Hite advertisements in 2012 (when she was 22), if the bill is passed its main victim will be 21 year old IU, currently the face of Chamisul.

IU advertising Chamisul
IU advertising Chamisul, aged 21

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