There’s been an awful lot of Korean stuff going on this year. In the UK, All Eyes on Korea, Korea putting up a good showing in the Olympics, Im Kwon Taek in town, Lee Byung hun and BIGBANG coming soon, a huge art show at the Saatchi… and everywhere you turn there’s a certain rapper … [Read More]
Category: Korean marketing
The pizza ad that has got academics and bloggers talking
Do pizza boxes appear in ancient Korean buddhist statues? The Mr Pizza ad that has got academics and bloggers talking: http://t.co/mbaFqyXP Photo credit: Wake up and Laugh, where you can find the real meaning of the distinctive headwear. [Read More]
Gangnam seeks goodwill ambassadors
Why does glitzy Gangnam need foreign bloggers to act as honorary publicity ambassadors? http://bit.ly/dP5y9R #. On second thoughts, the place needs all the help it can get: I never go there if I can possibly avoid it. [Read More]
Korea.net is looking for bloggers
Korea.net, the Korean government’s online gateway, launched a blog earlier this year at http://blog.korea.net/. They currently have five experienced contributors, but they’re looking to expand their range of content providers by opening up their blog to new applicants. The aim of The Korea Blog is to show the contemporary side of Korea and its culture … [Read More]
Korea Times and National Branding
The Korea Times is currently running an interesting series of articles on Korea’s national brand. The paper has asked a number of foreigners – branding, business, tourism and advertising specialists – to comment on Korea’s perception overseas. Some of the writers are uniquely qualified to provide insights: Simon Anholt, for example, is the man who … [Read More]
Korean publicity: could do better
This post has been simmering in my brain for a while. And it’s been through many versions. The version I choose to publish here is simply a listing of factual observations. The version that would be much more satisfying to write would be the extended rant that speculates as to why it is that Koreans … [Read More]
The Han Style campaign
Realising that the Hallyu may not last for ever, and recognising that the best marketers do not stake the financial health of the company on just one product, the Culture and Tourism ministry earlier this year decided to diversify their product portfolio. Recognising that some of the key differentiating features of Korean culture are designated … [Read More]
“Korea, Sparkling” explained
Hiding at the bottom of the goody-bag we were handed at the Korea Tourism Organisation’s “Korea, Sparkling” launch ten days ago was a little booklet which you could almost have missed. But for those who are puzzled as to what “Korea, Sparkling” is all about, the booklet contains some of the answers. It is published … [Read More]
Think Korea 2006 – your feedback requested
Alice Bennell, Peter Corbishley and I went round to the Embassy yesterday to give some feedback to the organisers of Think Korea 2006. We discussed many of the issues set out in my post of 30 December. We briefly talked about the embassy’s recently re-launched website. I visited it today and found that they are … [Read More]
Think Korea 2006: a review of the year
2006 was a great year for Korean culture in London. I can’t rank it against previous years because this was the first time I’ve taken it upon myself actively to follow as many Korean-related events as I can, but for the wide range of things on show I think it must be one of the … [Read More]
Korean marketing moves up a level
Yesterday’s (London) Times had a surprise in store. At the bottom of the front page was a promise of the following material in the supplement: “Dear Bel Mooney: I need sex by arrangement”. But the supplement was not the usual Times2. It was a 12-page “Focus Report” on South Korea — A cultural rebirth. It … [Read More]
Think Korea website now up & running
It’s taken a while, but here it is: www.thinkkorea.org.uk. It seems to be part of the Korean Embassy website. And it’s now coming up on google. It must be a recent creation, because I’ve lost count of the number of times I’ve googled in search of “Think Korea 2006” and only found my own site. … [Read More]
Korean Ceramics: Arts and Techniques. Or, Why don’t people talk to each other?
KOREAN CERAMICS: ARTS AND TECHNIQUES TALK BY DAUPHINE SCALBERT Thursday 25 May 2006, 6.30-7.30pm at Asia House Dauphine Scalbert is a distinguished French potter who, having spent 6 years studying pottery and restoring antique ceramics in Korea, has Korean pots in her blood. Her copiously illustrated talk at Asia House last night was an interesting … [Read More]
London Korean Festival 2006 – we need news now!!
Tae-min, please, pretty please, post something about the festival on your website soon. Do you know how long it takes google find a new or updated page? Nor do I, but in theory I guess the minimum is more or less instantaneous, and the maximum is infinite — it just depends on where the googlebot’s … [Read More]
Think, Korea
I can’t help feeling that the Koreans have been taken for a bit of a ride with this Think Korea 2006 thing. I’d be interested to know for sure which government is investing more money in the programme, but I’d be willing to bet that it’s the Koreans. And let’s look at who’s getting what … [Read More]
Korean marketing skills
Korea may be the most wired nation on earth (or is it the second-most?), but Koreans in London have yet to embrace new technology. As noted in previous rants, there has been absolutely nothing official on the web which gives any decent information on the Korean concert in Croydon on 1 May. Well, yesterday I … [Read More]