Brand Korea

Looking back at 2012: Culture, tourism and branding stories

by Philip Gowman on 22 January, 2013

The first of four articles in which we look back at some of the stories which caught our attention during the course of 2012. In this first article we look at cultural promotion, heritage, tourism and related topics. Heritage and Cultural Promotion Korea’s national folk song, Arirang, was listed as world Intangible Cultural Heritage by [...]

Tagged as: Arirang, UNESCO

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Which is bigger: Gangnam or Dokdo?

by Philip Gowman 24 October 2012

There’s been an awful lot of Korean stuff going on this year. In the UK, All Eyes on Korea, Korea putting up a good showing in the Olympics, Im Kwon Taek in town, Lee Byung hun and BIGBANG coming soon, a huge art show at the Saatchi… and everywhere you turn there’s a certain rapper [...]

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A look back at 2011 – part 2

by Philip Gowman 29 December 2011

In the second of our articles we look at stories relating to Sports, Tourism, and national branding and marketing. And K-pop and celebrities are never far away when talking of Brand Korea. Sports and Tourism Jeju was provisionally listed as one of the worlds New 7 Wonders, after a multi-month international marketing campaign. Celebrities ranging [...]

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Premium Korea at Harrods

by Philip Gowman 22 September 2011

A high profile four-week exhibition of some of Korea’s luxury brands is just coming to an end. I can only speculate as to how much KOTRA paid to hire the Exhibition Gallery at Harrods for four weeks. But space at the UK’s premier luxury department store doesn’t come cheap, and it must have taken a [...]

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A showcase Premium Korea event at Harrods

by Philip Gowman 3 September 2011

Top London store Harrods hosts Korean Embassy / KOTRA “Premium Korea” event to promote Korean products ranging from food to traditional china. Famous Korean fashion designer Lie Sang-bong showcases his collection in one of the showrooms. via @UKinKorea #

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Airport management and face cream among highlights for Brulé’s Brand Korea

by Philip Gowman 17 January 2011

Last weekend international design guru and Monocle editor-in-chief Tyler Brulé had an interesting column in the FT, listing out 10 things he likes about Korea. There’s some items which you might expect, and also some surprises. Brulé has rightly waxed lyrical about Incheon Airport before – and coincidentally Incheon has just been awarded the Korea [...]

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On the anniversary of the 18 May 1980 uprising in Gwangju, here is song which became its unofficial anthem. It was written in 1982 by Kim Jong-ryul for his friends, a couple who were murdered in the uprising. The title is 임을 위한 행진곡 or “March for the beloved”, sometimes translated as “March for the [...] (18-May-13)

To mark the 60th anniversary of the end of the Korean War, LSE IDEAS is organising a conference to discuss the conflict, Monday 3 June 2013, 14:00-18:00. Invited speakers will begin by exploring why the war ended the way it did, and what arrangements were made for the immediate post-war period. The discussion will then [...] (12-May-13)

Why did traffic controller Ri Kyong Sim get rewarded with the title of Hero of the Republic, together with a new flat for herself and her family? Recently she safeguarded the headquarters of the revolution in an unexpected situation by displaying her heroic self-sacrificing spirit of defending the leader resolutely, says the Rodong Sinmun on [...] (10-May-13)

David Guttenfelder is the Associated Press Chief Photographer for Asia. Although he’s now based in Tokyo, last year he spent around 100 days in Pyongyang for AP. His first time on the Korean peninsula was to witness the first of the family reunions between North and South, and his first time in Pyongyang was when [...] (06-May-13)

An interesting Associated Press article on the prevalence of Traditional Korean Medicine (called Koryo Medicine) in North Korea: “Doctors are more interested in Koryo medicine rather than Western medicine because they can get it more easily,” said Ri Hye Yong, who manages [Pyongyang's Man Nyon Pharmacy], opened by the government nearly three decades ago. “It’s [...] (06-May-13)

Each week, Saatchi Online showcases an emerging artist from around the world who is already garnering attention for their work. Taking inspiration from the Saatchi Gallery’s 25-year history of discovering new talent, ‘One To Watch’ presents some of the most exciting artists on Saatchi Online helping collectors to identify strong emerging talent. This week’s ‘One [...] (05-May-13)

It’s the Mayday Bank Holiday weekend, so as usual it’s the B-boy convention at Sadlers Wells. This year, Project Soul is representing Korea, performing on Saturday 4th. More details on the Breakin’ Convention website. (02-May-13)

Via James Pearson of NKNews.org and koreabang.com: North Korean TV is currently broadcasting a concert of Moranbang Band in army uniforms fiddling by a tank. Happy Labour Day! Too fun not to share. (01-May-13)

Go vote for Gate Flowers as MTV Iggy’s artist of the week. Says MTV Iggy: One of the bands we have our eye on is Gate Flowers, winners of both the “Rookie of the Year” and “Best Rock Song” awards in the 2011 Korean Music Awards. Their throwback sound takes the dense guitars of Nirvana-era [...] (21-Apr-13)

There’s a nice interview with Krys Lee, author of Drifting House, on the Asia House website. Drifting House was LKL’s book of the year last year, and so we’re looking forward to seeing Ms Lee at the Asia House Festival of Asian Literature next month. Authors: Krys Lee (17-Apr-13)

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