Brand Korea

I’m struggling to keep up with the things which are being packed in to the three-day extravaganza at Old Billingsgate in the City, which accompanies the State Visit of President Park Geun-hye. KOTRA and KOCCA, with support from KIDP and ARKO, are working around the clock to bring a kaleidoscopic expo featuring some of the […]

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Looking back at 2012: Culture, tourism and branding stories

by Philip Gowman 22 January 2013
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The first of four articles in which we look back at some of the stories which caught our attention during the course of 2012. In this first article we look at cultural promotion, heritage, tourism and related topics. Heritage and Cultural Promotion Korea’s national folk song, Arirang, was listed as world Intangible Cultural Heritage by […]

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Which is bigger: Gangnam or Dokdo?

by Philip Gowman 24 October 2012
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There’s been an awful lot of Korean stuff going on this year. In the UK, All Eyes on Korea, Korea putting up a good showing in the Olympics, Im Kwon Taek in town, Lee Byung hun and BIGBANG coming soon, a huge art show at the Saatchi… and everywhere you turn there’s a certain rapper […]

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A look back at 2011 – part 2

by Philip Gowman 29 December 2011
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In the second of our articles we look at stories relating to Sports, Tourism, and national branding and marketing. And K-pop and celebrities are never far away when talking of Brand Korea. Sports and Tourism Jeju was provisionally listed as one of the worlds New 7 Wonders, after a multi-month international marketing campaign. Celebrities ranging […]

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Premium Korea at Harrods

by Philip Gowman 22 September 2011
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A high profile four-week exhibition of some of Korea’s luxury brands is just coming to an end. I can only speculate as to how much KOTRA paid to hire the Exhibition Gallery at Harrods for four weeks. But space at the UK’s premier luxury department store doesn’t come cheap, and it must have taken a […]

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A showcase Premium Korea event at Harrods

by Philip Gowman 3 September 2011
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Top London store Harrods hosts Korean Embassy / KOTRA “Premium Korea” event to promote Korean products ranging from food to traditional china. Famous Korean fashion designer Lie Sang-bong showcases his collection in one of the showrooms. via @UKinKorea #

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Airport management and face cream among highlights for Brulé’s Brand Korea

by Philip Gowman 17 January 2011
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Last weekend international design guru and Monocle editor-in-chief Tyler Brulé had an interesting column in the FT, listing out 10 things he likes about Korea. There’s some items which you might expect, and also some surprises. Brulé has rightly waxed lyrical about Incheon Airport before – and coincidentally Incheon has just been awarded the Korea […]

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