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Korea Sparkling

A belated look back at 2009

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by Philip Gowman on 9 January, 2010

in 2009 year-end posts, BoA, Business, Celebs, Conservation, Film, Food & Drink, Hallyu, History & heritage, Jeon Ji-hyun, K-pop rock and indie, Korea Sparkling, Lee Byung-hun, Rain, Wonder Girls, Younee

For the past 3 years LKL has concocted a quiz of the year as a way of gathering together some of the news stories which have most caught our eye. This year, as I came to draw up the list in mid December I found it hard to think of anything amusing or diverting: most [...]

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Tagged as: Entertainment industry, Financial Regulation, Hanok, Suicide, UNESCO

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Korea, recharge your energy

23 November 2009 Interviews and features
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In fifty years since the Korean War, South Korea was catapulted from being one of the poorest countries on the planet, on a par with Ethiopia and Bangladesh, to being one of the OECD countries with a GDP that hovers between 11th and 13th in the world, depending on exchange rates. Now Mr Charm Lee, [...]

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Meeting more Mr Kims: CoolstuffKorea on Cheju Island

27 September 2009 Events news
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Jennifer Barclay, LKL contributor and author of Meeting Mr Kim, has landed herself a dream assignment for the Korean Tourism Organisation: tweet about Korea, travel round Korea, write about Korea on Facebook, generally do things we’d all like to be doing, and maybe earn a little bit of pocket money as well. Nice one, Jen. [...]

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Visit GoKorea.co.uk and enjoy the Festival

7 September 2009 Korea Sparkling
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As most readers will know, this weekend’s Thames Festival is a fun event, and more importantly has a lot of Korean performers entertaining the crowds and bringing the best of Korean culture to London.
The Korean “Village” is sponsored by Asiana Airlines, Expedia, H.I.S., the Korea Tourism Organisation and the Korean Cultural Centre UK. In order [...]

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Naturalized Korean Charm Lee to Head Korea Tourism Organization

30 July 2009 Korea Sparkling
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A press release announcing the new KTO head.
On July 30, 2009, the Korea Tourism Organization (KTO) announced that German-born naturalized Korean Charm Lee (55) has been appointed as their new President and CEO. His appointment was based on the Korean government’s decision that he is the most well qualified figure to develop and promote Korea’s [...]

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Korea Times and National Branding

14 October 2008 In the news
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The Korea Times is currently running an interesting series of articles on Korea’s national brand. The paper has asked a number of foreigners – branding, business, tourism and advertising specialists – to comment on Korea’s perception overseas. Some of the writers are uniquely qualified to provide insights: Simon Anholt, for example, is the man who [...]

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B-boys promote Korean tourism at KCC

23 August 2008 B-boys
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It’s now more than a year since the somewhat controversial launch of the Korea, Sparkling tourism brand. As I suspected at the time, people would get used to it in due course, and now the logo has become a familiar feature on the various tourist literature available.
The branding, together with the Han Style campaign and [...]

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My Friend Korea

27 April 2008 Korea Sparkling
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Courtesy of Arirang TV, a 15 minute video about the attractions of Korea as a tourist destination and about Han Style. Korea’s ancient and modern culture is highlighted.

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AKS Korean night – she said

23 April 2008 Anglo-Korean Society
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One of two accounts of the recent Anglo-Korean Society evening at the KCC – this one by new contributor Béatrice Colbrant
What a cheerful and pleasant evening at the Korean Cultural Centre, organised on 10 April 2008 by indefatigable and always enthusiastic Sylvia Park, social events secretary of the Anglo Korean Society!
The new Korean Cultural Centre [...]

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AKS Korean night – he said

23 April 2008 Anglo-Korean Society
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One of two accounts of the recent Anglo-Korean Society evening at the KCC – this one by Matthew Jackson
The forces of the AKS, KTO and KCC were combined to good effect at the Cultural Evening on Thursday, 10 April. Walking around the packed Cultural Centre, it felt as though things have changed a lot in [...]

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These people make me angry

23 April 2008 Anglo-Korean Society
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Today we have two accounts of the AKS evening of Korean culture on 10 April (one of them unsolicited by me). Both of them are favourable and rightly appreciative of the efforts of Sylvia Park of the AKS in organising the event. So I feel justified in presenting another angle.
The evening was scheduled to start [...]

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The Han Style campaign

23 October 2007 Art & Style in November
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Realising that the Hallyu may not last for ever, and recognising that the best marketers do not stake the financial health of the company on just one product, the Culture and Tourism ministry earlier this year decided to diversify their product portfolio. Recognising that some of the key differentiating features of Korean culture are designated [...]

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“Korea, Sparkling” explained

9 July 2007 Korea Sparkling
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Hiding at the bottom of the goody-bag we were handed at the Korea Tourism Organisation’s “Korea, Sparkling” launch ten days ago was a little booklet which you could almost have missed. But for those who are puzzled as to what “Korea, Sparkling” is all about, the booklet contains some of the answers. It is published [...]

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Korea, fizzling

29 June 2007 Korea Sparkling

An unruly mob of louts and freeloaders from the travel and journalism trade gathered on the top floor of New Zealand House yesterday evening to honour the launch of the “Korea, Sparkling” tourism brand. When it had been launched so successfully down below in Trafalgar Square not two weeks beforehand, some of us wondered why [...]

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Korea, Sparkling

16 April 2007 Korea Sparkling

Why is it that Western Korea-watchers are, in general, so cynical?
Too often we criticise Korea for not listening to sound advice from us knoweldgeable, sophisticated Westerners. So Korea goes and hires the leading “National Branding” expert, Simon Anholt (a Brit, according to one blogger), to assist with a tourism strapline. Highly commendable. And the new [...]

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