Also featured were key Korean designers:
- Kim Young-se (김영세) of Innodesign, whose designs reference the sleek black parallel lines of the trigrams in South Korea’s national flag, or the elegant curves of the yin-yang symbol at its centre. (www.innodesign.com)
- UK-based designer Choi Min-kyu and his famous folding plug
- Jewellery designer Park Eun-sook, whose work is based on the hangul alphabet
- Kim Been’s dancheong-inspired work, and some of her hanji accessories
- Fashion and accessories from RE:CODE, whose manufacturing philosophy is to create desirable products out of materials that are surplus from the military or industrial processes (www.re-code.co.kr)
For the younger audience, there were stalls which exhibited the many Korean animation characters such as Pucca and Pororo which prove so popular outside of Korea.
And tucked away in a little-visited part of the venue were some cosmetics and other fashion companies, one of the less-heralded aspects of the Korean export wave:
The Expo was organised and promoted by KOTRA.