Ever wanted to try that BB cream shade, test that exfoliator out, and listen to K-Pop artists at the same time? Now you can, in Soho – the heart of London’s West End. SOKOLLAB’s Victoria Martin introduces her tempting store:
SOKOLLAB is the first UK store to specialise in Korean beauty and Kpop. The name reflects our store concept of a “South Korean collaboration” with partners in the K-beauty industry, who have joined us to bring the best skincare and cosmetic brands to our customers. We sell only authentic Korean brands that we love, reflecting the continuing global trend for innovative, effective and stylish beauty products that make use of traditional Asian medicinal ingredients through to the latest ingredients formulated in South Korea’s advanced R&D laboratories. Since we partner with other distributors in beauty, we have a huge portfolio of beauty items and changing products in-store and online.
At SOKOLLAB we also source K-Pop albums from Korean music sensations including the latest releases from BTS, BlackPink, EXO and more, at highly competitive prices.
Our London store will be running for six months from April 4th to September 30th at 59B Greek Street, Soho, London W1D 3DZ. After September we will be moving premises. We are also online at sokollab.co.uk