Adidas Originals by Ji Won Choi in Designs of the Year exhibition

The Design Museum on High Street Ken is running an exhibition showcasing Beazley Designs of the Year 2019, which includes a collection for Adidas by Korean designer Ji Won Choi. Beazley Designs of the Year is “an annual celebration of the most original and exciting products, concepts and designers across the globe today. Nominators were asked to select their favourite designs that inspire, represent change in their field and capture this moment in time.” This was the first year that the public nominated alongside design experts.

The Design Museum has an interview with the designer here.

Beazley Designs of the Year 2019

The Design Museum | 224 – 238 Kensington High Street | London W8 6AG | designmuseum.org
11 September 2019 – 31 March 2020
Tickets £12 | Buy tickets
Open every day from 10.00 to 18.00 – last entry 17.00.

Adidas Originals by Ji Won Choi
Adidas Originals by Ji Won Choi

Discover the most innovative designs across fashion, architecture, digital, transport, product and graphic design from the past 12 months, as nominated by design experts from around the world.

The winners in the various categories are:

  • Beazley Design of the Year Overall Winner: Anatomy of an AI System by Kate Crawford and Vladan Joler
  • Beazley Architecture Design of the Year: Maya Somaiya Library
  • Beazley Graphic Design of the Year: Amorepacific architectural branding by Pentagram and David Chipperfield Architects
  • Beazley Product Design of the Year: CATCH by Hans Ramzan
  • Beazley Fashion Design of the Year: Adidas Originals by Ji Won Choi
  • Beazley Transport Design of the Year: GACHA Self-driving Shuttle Bus by MUJI and Sensible 4
  • Beazley Digital Design of the Year: Anatomy of an AI System by Kate Crawford and Vladan Joler
  • Beazley Design of the Year – People’s Choice: MySleeve by Marie Van den Broeck

Adidas Original by Ji Won Choi

Adidas Originals by Ji Won Choi

This fresh and bold capsule collection of streetwear for Adidas is designed by Ji Won Choi.

Drawing on inspiration from her Korean roots, Choi’s first set of garments uses a striking palette of lilac, red, navy and green to reinvent the brand’s iconic three-stripe motif. Her second collection revisits the monochrome colour scheme used in Adidas’ first tracksuit.

Choi was influenced by traditional Korean clothing, known as hanbok, that uses exaggerated silhouettes and architectural forms. The clothes feature a striking palette of lilac, red, navy and green to reinvent the brand’s iconic three-stripe motif, whilst her second collection revisits the monochrome colour scheme used in adidas’ first tracksuit.

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