Hegemonic Mimicry: Korean Popular Culture of the Twenty-First Century

From the publisher’s website: In Hegemonic Mimicry, Kyung Hyun Kim considers the recent global success of Korean popular culture—the Korean wave of pop music, cinema, and television also known as hallyu—from a transnational and transcultural perspective. Using the concept of mimicry to think through hallyu’s adaptation of American sensibilities and genres, he shows how the commercialization […]

The Soft Power of the Korean Wave: Parasite, BTS and Drama

From the publisher’s website: At this fascinating historical moment, this timely collection explores the new meaning of the Korean Wave and the process of media production, representation, distribution and consumption in a global context as a distinctive and complex form of soft power. Focusing on the most recent phenomenon of Korean popular culture, this book […]

Transnational Hallyu: The Globalization of Korean Digital and Popular Culture

From the publisher’s website: While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed and globally exported its various cultural products, such as television programs, pop music, video games and films. The global circulation of Korean popular culture is known as the Korean […]

Understanding Hallyu: The Korean Wave Through Literature, Webtoon, and Mukbang

From the publisher’s website: This book sheds light on aspects of the Korean Wave and Korean media products that are less discussed—Korean literature, webtoon, and mukbang. It explores the making of these Korean popular cultural products and how they work and engage media recipients regardless of their different national, cultural, and geographical backgrounds. Drawing on […]

Branded Entertainment in Korea

From the publisher’s website: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well […]

Korean Culture Dictionary: From Kimchi To K-Pop And K-Drama Clichés

From the publisher’s catalogue: Before reading this book, you probably had some moments of curiosity in your life where you questioned certain things about Korean culture. Why is there a Pepsi logo on the Korean flag? Why do Korean kids in my class only have like… three last names (Kim, Lee, Park)? If you are […]

South Korean Popular Culture and North Korea

From the publisher’s website: Over recent decades South Korea’s vibrant and distinctive populist culture has spread extensively throughout the world. This book explores how this “Korean wave” has also made an impact in North Korea. The book reveals that although South Korean media have to be consumed underground and unofficially in North Korea, they are widely watched […]

Popular Culture and the Transformation of Japan–Korea Relations

From the publisher’s website: This book presents essays exploring the ways in which popular culture reflects and engenders ongoing changes in Japan–Korea relations. Through a broad temporal coverage from the colonial period to the contemporary, the book’s chapters analyse the often contradictory roles that popular culture has played in either promoting or impeding nationalisms, regional […]

Transnational Korean Cinema: Cultural Politics, Film Genres, and Digital Technologies

From the publisher’s website: In Transnational Korean Cinema author Dal Yong Jin explores the interactions of local and global politics, economics, and culture to contextualize the development of Korean cinema and its current place in an era of neoliberal globalization and convergent digital technologies. The book emphasizes the economic and industrial aspects of the story, looking at […]

Transnational Korean Television: Cultural Storytelling and Digital Audiences

From the publisher’s website: Transnational Korean Television: Cultural Storytelling and Digital Audiences provides previously absent analyses of Korean TV dramas’ transnational influences, peculiar production features, distribution, and consumption to enrich the contextual understanding of Korean TV’s transcultural mobility. Even as academic discussions about the Korean Wave have heated up, Korean television studies from transnational viewpoints […]

Digital Mediascapes of Transnational Korean Youth Culture

From the publisher’s website: Drawing on vivid ethnographic field studies of youth on the transnational move, across Seoul, Toronto, and Vancouver, this book examines transnational flows of Korean youth and their digital media practices. This book explores how digital media are integrated into various forms of transnational life and imagination, focusing on young Koreans and […]

K-Pop Idols: Popular Culture and the Emergence of the Korean Music Industry

From the publisher’s website: Converging theory and practice, this book provides a unique analysis of Korean youth’s attempts to become global celebrities within the growing K-pop phenomenon, which is rapidly becoming part of global media systems and culture. K-pop has become one of the most popular cultural forms in the global music markets, despite having […]

The Rise of K-Dramas: Essays on Korean Television and Its Global Consumption

From the publisher’s website: Korean dramas gained popularity across Asia in the late 1990s, and their global fandom continues to grow. Despite cultural differences, non-Asian audiences find “K-dramas” appealing. Diverse in both content and form, they range from historical melodrama and romantic comedy to action, horror, sci-fi and thriller. Devotees pursue an immersive fandom, consuming […]

BTS, Art Revolution

Publisher description: Recently, a seven-member boy band from Korea called BTS has captivated the globe, forming the most massive and powerful fandom in history. The BTS phenomenon reaches far beyond the typical achievements of pop stars: as Jiyoung Lee illustrates, the changes that have been shown by BTS and their fandom ARMY are not confined […]

Pop City: Korean Popular Culture and the Selling of Place

From the publisher’s website: Pop City examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture–featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture. By analyzing the […]

K-Pop Live: Fans, Idols, and Multimedia Performance

From the publisher’s website: 1990s South Korea saw the transition from a military dictatorship to a civilian government, from a manufacturing economy to a postindustrial hub, and from a cloistered society to a more dynamic transnational juncture. These seismic shifts had a profound impact on the media industry and the rise of K-pop. In K-pop Live, […]