London Korean Links

Covering things Korean in London and beyond since 2006

Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres [forthcoming]

Webtoons are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe in recent years, especially among youth. Webtoons are a form of comic that are typically published digitally in chapter form. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers … [Read More]

Korean Wave in World Englishes: The Linguistic Impact of Korea’s Popular Culture

This book examines the linguistic impact of the Korean Wave on World Englishes, demonstrating that the K-Wave is not only a phenomenon of popular culture, but also language. The “Korean Wave” is a neologism that was coined during the 1990s that includes K-pop, K-dramas, K-film, K-food, and K-beauty, and in recent years it has peaked … [Read More]

South Korean Popular Culture in the Global Context: Beyond the Fandom

This book explores the recent landscape of Korean popular culture, including celebrity diplomacy, political activism, and inter-Korean relations in the era of ‘ontact’, with a special focus on K-pop and K-drama. Utilising the interdisciplinary approach, along with theoretical accounts, it redefines popular culture and its true power – beyond soft power – including discussions of … [Read More]

Here Comes the Flood: Perspectives of Gender, Sexuality, and Stereotype in the Korean Wave

This collection breaks down the stereotypes often expected of Korean popular culture, specifically examining issues of gender, sexuality, and stereotype in a variety of cultural products including K-pop, K-drama, and cover dancing through the lens of how “Koreanness” can be defined. A diverse range of of contributors showcase how Hallyu, or the Korean Wave, began … [Read More]

Hegemonic Mimicry: Korean Popular Culture of the Twenty-First Century

In Hegemonic Mimicry, Kyung Hyun Kim considers the recent global success of Korean popular culture—the Korean wave of pop music, cinema, and television also known as hallyu—from a transnational and transcultural perspective. Using the concept of mimicry to think through hallyu’s adaptation of American sensibilities and genres, he shows how the commercialization of Korean popular culture … [Read More]

The Soft Power of the Korean Wave: Parasite, BTS and Drama

From the publisher’s website: At this fascinating historical moment, this timely collection explores the new meaning of the Korean Wave and the process of media production, representation, distribution and consumption in a global context as a distinctive and complex form of soft power. Focusing on the most recent phenomenon of Korean popular culture, this book … [Read More]

Transnational Hallyu: The Globalization of Korean Digital and Popular Culture

From the publisher’s website: While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed and globally exported its various cultural products, such as television programs, pop music, video games and films. The global circulation of Korean popular culture is known as the Korean … [Read More]

Understanding Hallyu: The Korean Wave Through Literature, Webtoon, and Mukbang

From the publisher’s website: This book sheds light on aspects of the Korean Wave and Korean media products that are less discussed—Korean literature, webtoon, and mukbang. It explores the making of these Korean popular cultural products and how they work and engage media recipients regardless of their different national, cultural, and geographical backgrounds. Drawing on … [Read More]

Branded Entertainment in Korea

From the publisher’s website: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well … [Read More]

Korean Culture Dictionary: From Kimchi To K-Pop And K-Drama Clichés

From the publisher’s catalogue: Before reading this book, you probably had some moments of curiosity in your life where you questioned certain things about Korean culture. Why is there a Pepsi logo on the Korean flag? Why do Korean kids in my class only have like… three last names (Kim, Lee, Park)? If you are … [Read More]

South Korean Popular Culture and North Korea

From the publisher’s website: Over recent decades South Korea’s vibrant and distinctive populist culture has spread extensively throughout the world. This book explores how this “Korean wave” has also made an impact in North Korea. The book reveals that although South Korean media have to be consumed underground and unofficially in North Korea, they are widely watched … [Read More]

Popular Culture and the Transformation of Japan–Korea Relations

From the publisher’s website: This book presents essays exploring the ways in which popular culture reflects and engenders ongoing changes in Japan–Korea relations. Through a broad temporal coverage from the colonial period to the contemporary, the book’s chapters analyse the often contradictory roles that popular culture has played in either promoting or impeding nationalisms, regional … [Read More]

Koreatowns: Exploring the Economics, Politics, and Identities of Korean Spatial Formation

This collection defines Koreatowns as spatial configurations that concentrate elements of “Korea” demographically, economically, politically, and culturally. The contributors provide exploratory accounts and critical evaluations of Koreatowns in different countries throughout the world. Ranging from familiar settings such as Los Angeles and New York City, to more unfamiliar locales such as Singapore, Beijing, Mexico, U.S.-Mexico … [Read More]

Transnational Korean Cinema: Cultural Politics, Film Genres, and Digital Technologies

From the publisher’s website: In Transnational Korean Cinema author Dal Yong Jin explores the interactions of local and global politics, economics, and culture to contextualize the development of Korean cinema and its current place in an era of neoliberal globalization and convergent digital technologies. The book emphasizes the economic and industrial aspects of the story, looking at … [Read More]

Transnational Korean Television: Cultural Storytelling and Digital Audiences

From the publisher’s website: Transnational Korean Television: Cultural Storytelling and Digital Audiences provides previously absent analyses of Korean TV dramas’ transnational influences, peculiar production features, distribution, and consumption to enrich the contextual understanding of Korean TV’s transcultural mobility. Even as academic discussions about the Korean Wave have heated up, Korean television studies from transnational viewpoints … [Read More]

Digital Mediascapes of Transnational Korean Youth Culture

From the publisher’s website: Drawing on vivid ethnographic field studies of youth on the transnational move, across Seoul, Toronto, and Vancouver, this book examines transnational flows of Korean youth and their digital media practices. This book explores how digital media are integrated into various forms of transnational life and imagination, focusing on young Koreans and … [Read More]