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Who knows how much Gordon Ramsay is getting paid to be brand ambassador for Oriental Brewery’s Cass lager. But he’s certainly getting their brand into the news, at least in the English language press, both in the UK and Korea. His current promotional tour to Korea, coinciding with his filming of an episode of Please Take […]

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Alcohol advert ban for young celebrities?

by Philip Gowman 25 April 2015
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The BBC picked up on a story in the Chosun Ilbo that celebs under 25 could be banned from leading teenagers astray by advertising booze. A bill proposing the clamp-down was passed by the National Assembly’s committee on health and welfare on 23 April. Reportedly prompted by Kim Yu-na’s Hite advertisements in 2012 (when she […]

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PSY vs the generic K-pop girls

by Philip Gowman 21 November 2012
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PSY has thrashed the lot of them when it comes to YouTube views. And now he’s up against KARA, SiSTAR and 4Minute in the Soju Wars. According to Koreabang, Jinro’s Chamiseul outsells Lotte’s Cheoeum Cheoreom by almost 3 to 1. PSY has now signed up to promote Jinro, while Hara, Hyolyn and HyunA have just […]

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I have no reason to drink Cheoeum Cheoreom any more

by Philip Gowman 13 November 2012
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The average soju you get in London Korean restaurants is all much of a muchness. You either take whatever is on the drinks list, or, if you have a choice, you choose the one advertised by your favourite soju girl. And now that Lotte has parted company with Lee Hyori after five years advertising Cheoeum […]

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KTO advertises at Piccadilly Circus

by Philip Gowman 1 August 2012
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For the duration of the Olympic Games, the KTO has taken out some advertising space at Piccadilly Circus, joining the other Korean advertisements there – Samsung, Hyundai and LG. Here are a few shots taken on 30 July: Keywords: General post tags: Advertisements

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“Thank you, Jeon Ji-hyun! And Sorry”

by Philip Gowman 10 December 2011
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“Thank you, Jeon Ji-hyun! And sorry.” Interesting piece on the use of celebrity models in Korea’s cosmetics industry, as Kim Tae-hee replaces Jeon for the Elastine brand http://t.co/3xWVg32V Keywords: People: Jeon Ji-hyun | Kim Tae-hee Other tags: Advertisements

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A nice collection of soju ads

by Philip Gowman 11 October 2011
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Gents, you know you like those soju ads but feel that you shouldn’t. Take a guilt-free look, courtesy of Suzy Chung at the official Korea Blog http://t.co/1pfEWqT4 Keywords: Musicians: Lee Hyori Other tags: Advertisements | Alcohol consumption

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Hyundai comes to Piccadilly circus

by Philip Gowman 4 June 2011
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Hyundai is to replace Sanyo in illuminated advertising at Piccadilly Circus http://on.ft.com/kMS6Ec #. It’s a costly place to hire. Keywords: Companies: Hyundai Other tags: Advertisements

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LG challenges good taste with mongol spot ad

by Philip Gowman 16 April 2011
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Via @Hannah Bae: What the hey-hey is this ad? Obviously a Mongolian birthmark reference, but really ill-conceived: http://twitpic.com/4ldm7m Keywords: Companies: LG Other tags: Advertisements

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British celebs in Korean commercials

by Philip Gowman 13 April 2011
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Samira Ahmed is checking out the British actors taking money for some cheesy ads in Korea. Take a bow, Pierce Brosnan (casinos – Image source) and Jeremy Irons (coffee). I can’t find the coffee ad, but here's Irons advertising a Korean clothing brand on TV: Keywords: General post tags: Advertisements

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Suwon Blue Wings appeal to female fans

by Philip Gowman 5 March 2011
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If you were female, would this pic make you follow the footie? K-League Goes All Out to Attract Women Fans, says the Chosun Ilbo http://bit.ly/f93yc5 # Keywords: General post tags: Advertisements | Football

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Arirang sells French Connection

by Philip Gowman 10 March 2010
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“This is The Woman,” opens a new ad for French Connection. “The Woman of All Women.” The voiceover is rather reminiscent of British children’s TV programming from the 1960’s (Watch with Mother). The footage is in black and white, adding to the slightly dated feel. And in the background, we hear, as if in the […]

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On glamorous advertising

by Philip Gowman 11 January 2010
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Could you imagine hot Hollywood stars modeling for an air conditioner? http://bit.ly/4HCpob. Han Ye-seul & Song Seung-heon earn their fees. 11:35 PM Jan 9th from bit.ly JamesTurnbull: @lklinks See what Londoner Bruce Haines says to understand why (is head of Korea’s largest ad agency, Cheil Worldwide) http://ow.ly/UE9k 11:47 PM Jan 9th from HootSuite in reply […]

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