OB seem to be getting their money’s worth

Who knows how much Gordon Ramsay is getting paid to be brand ambassador for Oriental Brewery’s Cass lager. But he’s certainly getting their brand into the news, at least in the English language press, both in the UK and Korea. His current promotional tour to Korea, coinciding with his filming of an episode of Please Take […]

Alcohol advert ban for young celebrities?

The BBC picked up on a story in the Chosun Ilbo that celebs under 25 could be banned from leading teenagers astray by advertising booze. A bill proposing the clamp-down was passed by the National Assembly’s committee on health and welfare on 23 April. Reportedly prompted by Kim Yu-na’s Hite advertisements in 2012 (when she […]

PSY vs the generic K-pop girls

PSY has thrashed the lot of them when it comes to YouTube views. And now he’s up against KARA, SiSTAR and 4Minute in the Soju Wars. According to Koreabang, Jinro’s Chamiseul outsells Lotte’s Cheoeum Cheoreom by almost 3 to 1. PSY has now signed up to promote Jinro, while Hara, Hyolyn and HyunA have just […]

Arirang sells French Connection

“This is The Woman,” opens a new ad for French Connection. “The Woman of All Women.” The voiceover is rather reminiscent of British children’s TV programming from the 1960’s (Watch with Mother), albeit with a French accent. The footage is in black and white, adding to the slightly dated feel. And in the background, we […]

On glamorous advertising

Could you imagine hot Hollywood stars modeling for an air conditioner? http://bit.ly/4HCpob. Han Ye-seul & Song Seung-heon earn their fees. 11:35 PM Jan 9th from bit.ly JamesTurnbull: @lklinks See what Londoner Bruce Haines says to understand why (is head of Korea’s largest ad agency, Cheil Worldwide) http://ow.ly/UE9k 11:47 PM Jan 9th from HootSuite in reply […]

Grandpa as salesman

The Image of the Elderly in British and Korean Contemporary Advertising‏ Lecture by Dr. Hyunsun Yoon Korean Cultural Centre, 24th June 2008 Report by Saharial, with photo by Matthew Jackson This informative lecture by Dr. Hyunsun Yoon examined the way the elderly are represented in both British and Korean advertising. A growing demographic, the elderly […]

LKL Celeb of the Month #1: Lee Da Hae

The first in a series – we select the celeb who’s come to our attention this month, often driven by the number of times readers have searched for the name. Lee Da Hae (이다해), real name Byun Da-hae (변다해), born April 19, 1984. Best known for her role in My Girl (right), a TV Drama […]

Welcome down the local any day

A still to go with this current TV commercial: The rather unrefined drinking mannerism brings to mind the classic Boddingtons commercial from the 1990s: and while we’re on the subject, the one featuring Melanie Sykes: Of course, it’s the spokesmodel rather than the product that would be welcome in the local boozer. The general consensus […]