OB seem to be getting their money’s worth

Who knows how much Gordon Ramsay is getting paid to be brand ambassador for Oriental Brewery’s Cass lager. But he’s certainly getting their brand into the news, at least in the English language press, both in the UK and Korea. His current promotional tour to Korea, coinciding with his filming of an episode of Please Take […]

Alcohol advert ban for young celebrities?

The BBC picked up on a story in the Chosun Ilbo that celebs under 25 could be banned from leading teenagers astray by advertising booze. A bill proposing the clamp-down was passed by the National Assembly’s committee on health and welfare on 23 April. Reportedly prompted by Kim Yu-na’s Hite advertisements in 2012 (when she […]

PSY vs the generic K-pop girls

PSY has thrashed the lot of them when it comes to YouTube views. And now he’s up against KARA, SiSTAR and 4Minute in the Soju Wars. According to Koreabang, Jinro’s Chamiseul outsells Lotte’s Cheoeum Cheoreom by almost 3 to 1. PSY has now signed up to promote Jinro, while Hara, Hyolyn and HyunA have just […]

Arirang sells French Connection

“This is The Woman,” opens a new ad for French Connection. “The Woman of All Women.” The voiceover is rather reminiscent of British children’s TV programming from the 1960’s (Watch with Mother). The footage is in black and white, adding to the slightly dated feel. And in the background, we hear, as if in the […]

On glamorous advertising

Could you imagine hot Hollywood stars modeling for an air conditioner? http://bit.ly/4HCpob. Han Ye-seul & Song Seung-heon earn their fees. 11:35 PM Jan 9th from bit.ly JamesTurnbull: @lklinks See what Londoner Bruce Haines says to understand why (is head of Korea’s largest ad agency, Cheil Worldwide) http://ow.ly/UE9k 11:47 PM Jan 9th from HootSuite in reply […]

Eric promotes Spam

Not the unsolicited email, but the processed pork luncheon meat so ridiculed in the Monty Python sketch. As Rowan Pease said in her recent talk on the hallyu in China, the only way for stars and studios to make money out of hallyu is via celebrity endorsements; but it’s certainly puzzling that such a (to […]