LG launches homebrew machine with Suffolk malt

Earlier this week the British Embassy in Seoul participated in the official launch in Korea of LG’s new home brewing appliance that takes the mess and faff out of making your own beer. A sleek, self contained unit takes two weeks to brew the beer, making around 5 litres, and sanitises itself afterwards to get […]

Alcohol advert ban for young celebrities?

The BBC picked up on a story in the Chosun Ilbo that celebs under 25 could be banned from leading teenagers astray by advertising booze. A bill proposing the clamp-down was passed by the National Assembly’s committee on health and welfare on 23 April. Reportedly prompted by Kim Yu-na’s Hite advertisements in 2012 (when she […]

Chaebols muscle in on craft beer

There’s an interesting article in the Wall Street Journal’s Korean blog about the improvement in South Korea’s beer scene since the relaxation of rules which prohibited you from selling beer unless you were one of the big boys. But the small brewers are now facing competition from a craft beer pub set up by one […]

At this rate, by 2025 soju will be weaker than wine

The JoongAng Daily reports that your bog standard soju now has 18% alcohol content, down from 23% 15 years ago. You can even find some below 17%. If trends continue, with wines getting stronger (you can get extreme wines at around 15%) it won’t be long before your everyday soju is weaker than your everyday […]

PSY vs the generic K-pop girls

PSY has thrashed the lot of them when it comes to YouTube views. And now he’s up against KARA, SiSTAR and 4Minute in the Soju Wars. According to Koreabang, Jinro’s Chamiseul outsells Lotte’s Cheoeum Cheoreom by almost 3 to 1. PSY has now signed up to promote Jinro, while Hara, Hyolyn and HyunA have just […]

2012 Travel Diary #20: Rabbit Stew and Love Shots

Beopgyesa, Sancheong County, Gyeongsangnam-do, Friday 30 March 2012. The ice on the mountain trail the previous day had given me metaphorical cold feet about proceeding upwards beyond Beopgyesa to Jirisan’s summit. During the night, the wind and rain outside our comfortable cabin in the temple compound confirmed the decision that we would head downhill, rather […]

Daytime Drinking – the perfect hangover cure

Daytime Drinking is a gentle comedy which is the perfect antidote the view that Korean cinema has lost its way. And it’s a film which makes you feel connected to Korea much more than many of the horror and action films which come our way. From the soulless self-catering guesthouse (or “pension”) in the mountains […]

Get plastered and win a holiday in Cheju-do

Not any more, though. Reports of a rather fun “drinking culture” competition hit the presses this week. The story even made it into the free newspaper handed out in the London Underground. Battered by criticism from the media and civic groups, Goesan’s county government decided to stop awarding its “Drinking Culture Prize” to its county […]