Expos and Festivals

In the second of five articles looking back over 2013, we recall some of the tourism and heritage stories that made the news. And we also take a look at some of the stories about Korean food, given the increasing popularity of Korean cuisine of Korea. Arts and Heritage Sungnyemun, the great Namdaemun gate, reopened […]

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YG v CJ, and PSY everywhere, at Billingsate

by Philip Gowman 6 November 2013
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Day 1 of the Korea Branding and Entertainment Expo, coinciding with President Park’s State Visit, was very much business-focused, with fashion and contents buyers browsing the many stalls. Day 2 was given over to the visual arts and musical entertainments. Downstairs, in the spectacular vaulted basement, was a huge exhibition of video art, celebrating the […]

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More details on Crystallize – at KBEE London

by Philip Gowman 29 October 2013
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ISKAI Contemporary Art has released more information about the exhibition at Old Billingsgate, as part of the Korea Brand and Entertainment Expo: Culture and technology unite Korean and UK artists at world’s largest Hallyu Expo • 4 – 6 November 2013 • Old Billingsgate Building, London, EC3R 6DX • Korean and UK artists collaborate through […]

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The pillow of eternal youth

by Philip Gowman 13 October 2013
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At Korean expos, the emphasis is not on the looking. It is on the experiencing. You have to immerse yourself, to touch, to feel, to try something out. At the Sancheong International Traditional Medicine Fair and Festival, then, it was no surprise when the organisers, who had come across a charming little tale from ancient […]

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2013 Korea Brand & Entertainment Expo celebrates the best of contemporary Korea

by Philip Gowman 12 October 2013
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I’m struggling to keep up with the things which are being packed in to the three-day extravaganza at Old Billingsgate in the City, which accompanies the State Visit of President Park Geun-hye. KOTRA and KOCCA, with support from KIDP and ARKO, are working around the clock to bring a kaleidoscopic expo featuring some of the […]

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The Gi at the heart of the Sancheong World Traditional Medicine Expo

by Philip Gowman 7 October 2013
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Sancheong, 6-12 September 2013. The Sancheong World Traditional Medicine Expo is set in a 109 hectare (269 acre) site dominated by the dramatic peaks of Pilbongsan (pencil-peak mountain) and Wangsan (the King’s mountain). The natural slopes of these mountains establish the geography for the site, known as the Donguibogam Village after Heo Jun’s ground-breaking medical […]

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The spirits and learned doctors of Sancheong are honoured: the festival is open

by Philip Gowman 6 October 2013
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Sancheong, 6 September 2013. Four hundred years ago, a ground-breaking medical encyclopaedia was published by Heo Jun, a Korean royal doctor. 14 years in the preparation, it set out methodically the state of traditional medicine in 25 volumes. It is now listed in the UNESCO Memory of the World register. [1] To mark this important […]

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London Book Fair 2013 – an overview of the Korean publishing market and a brief meeting with Choe Yun and Jung Young-moon

by Philip Gowman 12 May 2013
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London Book Fair 2014 will see Korea as the Market Focus Country. And in 2013 Korea was there to prepare the way. The Korea Publishers Association and the Literature Translation Institute of Korea jointly occupied a stall at the Earl’s Court exhibition, displaying among other things a wide range of translated Korean literature, including a […]

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The Suncheon Bay Garden Expo 2013 opens in Jeollanam-do

by Philip Gowman 21 April 2013
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Hwang Ji-hae, Korea’s best-known garden designer, won’t be at Chelsea this year. After two consecutive Chelsea gold medals, she’s taking a break from what is possibly the world’s most prestigious flower show, and instead has been concentrating on designing a garden closer to home: for Korea’s first International Garden Expo at Suncheon, Jeollanam-do. The Mayor […]

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A trip to the historic city of Jeonju, home of the bibimbap

by Kiejo Sarsfield 15 March 2013
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My visit to Korea in October 2012 was planned to attend the Jeonju International Fermented Food Expo. Well, when I arrived from Seoul, actually it was more like a busy city market day, with some fermented salted fish stalls and a local food exhibition. I felt slightly let down. But I had not visited this […]

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Looking back at 2012: Culture, tourism and branding stories

by Philip Gowman 22 January 2013
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The first of four articles in which we look back at some of the stories which caught our attention during the course of 2012. In this first article we look at cultural promotion, heritage, tourism and related topics. Heritage and Cultural Promotion Korea’s national folk song, Arirang, was listed as world Intangible Cultural Heritage by […]

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2012 Travel Diary 12: Yun Isang’s music at TIMF 2012

by Philip Gowman 12 June 2012
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27 March 2012. Just how popular is Yun Isang’s music? At best, it’s an acquired taste, and one which I have yet to acquire, though I do know people who say they like it. In conversation with Alexander Liebreich, artistic director of the Tongyeong International Music Festival since 2011 and chief conductor of the Munich […]

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2012 Travel Diary 11: The Tongyeong International Music Festival

by Philip Gowman 9 June 2012
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Tuesday 27 March 2012. The Yun Isang Memorial Hall is a short walk from the ferry terminal which serves Tongyeong’s outlying islands. I had come there to attend a symposium attended by the two composers-in-residence and the Musical Director of the Tongyeong International Music Festival, which is now in its 10th year. It grew out […]

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2012 Travel Diary 9: Yun Isang — Victim of the Cold War

by Philip Gowman 29 May 2012
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26 March 2012. For most big Korean cultural events there’s a glossy brochure with a welcome message from various officials and dignitaries. And for the most important events you might expect a welcome message from the Minister of Culture. It is a measure of the sensitivity of the Tongyeong International Music Festival’s association with Yun […]

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Sancheong 2012 herbal medicine festival in the news

by Philip Gowman 8 May 2012
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산청 화이팅!!! Glad to see Sancheong’s annual herbal medicine festival featured in the Chosun Ilbo English edition. http://bit.ly/L3ZOY2

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Donguibogam to feature at the Thames Festival

by Sena Lee 7 September 2011
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2013 will see the 400th anniversary of the first publication of the Donguibogam, the most precious book in traditional Korean medicine (TKM). There will be a commemorative World Traditional Medicine EXPO (known as Donguibogam EXPO) in Sancheong in 2013 (6 September — 20 October, 45 days) to celebrate this anniversary. Sancheong County, at the foot […]

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The Gangjin Celadon Festival

by Philip Gowman 30 July 2011
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If I was in Korea right now I’d be heading for Jeollanam-do and the Gangjin Celadon Festival http://bit.ly/otRFzY #. (Photo: Chosun Ilbo)

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