She started to feel like a visual commodity, selling her image and name as a brand that could be discarded as quickly as it had been demanded. Was she still Soo Joo Park, or was she simply a medium upon which others placed symbols and messages? Was she just a supermodel?
With the release of No Ghost, Park is reclaiming her agency as a living, breathing, human being. She is not just your face, and in turn, there is no brand or designer to take the blame or to curry favour. There is just Soo Joo Park, vulnerable as the day she was born, forfeiting the safety net of a cosign.