In the second of our articles we look at stories relating to Sports, Tourism, and national branding and marketing. And K-pop and celebrities are never far away when talking of Brand Korea. Sports and Tourism Jeju was provisionally listed as one of the worlds New 7 Wonders, after a multi-month international marketing campaign. Celebrities ranging … [Read More]
Musician: Kim Gun-mo
2010 Travel Diary #3: Moon Vases and Kim Gun Mo
Friday 30 April 2010. As usual, my arrival through Incheon Airport is swift and stress-free. Morgan, my interpreter, is there to meet me, my rental phone is ready for pickup at the SK Telecom desk, plus this time I have the added luxury of a driver (though the hotel limo-bus I usually take is also … [Read More]