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Seminar: Transnational Consumption of K-Dramas: A Case of Netflix Originals

Date: Thursday 21 September 2023, 7:00pm
KCCUK | Grand Buildings | 1-3 Strand | London WC2N 5BW | | [Map]

Tickets: Free | Register here
Still from a Netflix drama - a Korean schoolboy and schoolgirl

In recent years, Korea has become one of the largest content providers for global subscription video on demand (SVOD) services. Especially, Korean dramas with dystopian narratives and social commentary have attracted global audiences.

This lecture advances the understanding of how genres operate with, and under, Netflix’s transnationalism, by examining the textual characteristics of Netflix Original K-Dramas. Selected examples of Netflix Originals from 2020 to 2022 will be used to illuminate how the characteristics of transnationalisation are the consequences of interplay between Netflix’s content strategy, cultural specificities and structural particularities of Korean society and its media industry.

Lecturer – Dr. Hyunsun Yoon

Dr. Hyunsun Yoon (BA, Ewha Women’s University, MA, Ph.D., Cardiff University) has written widely on advertising, older consumers and the Korean wave. She is the Programme Leader for BA (Hons) Advertising and Digital Marketing Communications, University of Greenwich, UK.

Image Source: Netflix

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