Discussion with Professionals and Enthusiasts
An interactive discussion session where industry professionals and enthusiasts can share ideas and perspectives on the future of Hallyu. This session aims to encourage collaboration and the exchange of ideas to promote collective growth.
Interactive Experience & Exclusive Interview Opportunities
Attendees will have the exciting opportunity to engage with the latest Korean tech in fun and creative ways to express their individuality! LG H&H will enhance the event experience with their Portable Temporary Tattoo IMPRINTU. Attendees can personalise vibrant temporary tattoos using this innovative portable tattoo machine.
Second, JS Holding Group, a leading K-cuisine and culture company, will elevate your experience further by providing vouchers for ‘Life Four Cuts,’ their popular self-photo studio. Known for its stylish and interactive photo booths, ‘Life Four Cuts’ lets you capture memorable moments with friends and family in a unique and personalised way.
Additionally, selected attendees will have an exclusive opportunity to connect with LMNT representatives through interviews, offering a unique chance to engage directly with leaders in Korean cultural branding and explore potential placement opportunities in Seoul.
Join us in this exciting event and be a part of the conversation that shapes the future of Hallyu!
Seminar: Unlocking the Power of Hallyu: Culture, Creativity, and Collaboration
Join us for an insightful and inspiring talk concert, where we look into the phenomenon of Hallyu, exploring its cultural impact, creative expressions, and future potential. This event is designed to facilitate a dynamic discourse between industry specialists, students, and enthusiasts, fostering collaboration and shared growth.
The LOHAF Talk aims to:
- Provide a comprehensive understanding of the Hallyu phenomenon and its global impact.
- Showcase practical insights and innovative projects from leading experts in Korean culture and branding.
- Facilitate a collaborative discourse between industry specialists, students, and enthusiasts.
- Foster a community of shared growth and continuous learning in the realm of Hallyu.
Speakers
LOHAF Talk director | Dr Hyeyoun Park
Assistant Professor of Strategy & International Business, University of Surrey
Formerly worked for the Korea Institute for International Economic Policy and the Korean National Commission for UNESCO
Dedicated to bridging Seoul, South Korea, and London, UK, enhancing global opportunities and fostering collaborations that empower young entrepreneurs.
Panel 1: Overview of Hallyu: Why Hallyu is Becoming Popular? | Yoojin Kwak Choi
Former Project Curator at the Victoria and Albert Museum, will provide an overview of the Hallyu phenomenon, exploring the reasons behind its global popularity and offering a behind-the-scenes look at the Hallyu Exhibition at the V&A 2023.
Panel 2: Hallyu as a Genre Beyond the Wave | Jang Soon Choe
Creative Director at LMNT, will discuss Hallyu as a genre that extends beyond the initial wave, sharing practical insights from Korean branding experts. The session will include visual projects that highlight innovative approaches in Hallyu-related branding and creativity.
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