The Korea Brand and Entertainment Expo which coincided with President Park’s State Visit showcased contemporary Korean media art, K-pop, Korea’s premier garden designer and more.
Also featured were key Korean designers:
- Kim Young-se (김영세) of Innodesign, whose designs reference the sleek black parallel lines of the trigrams in South Korea’s national flag, or the elegant curves of the yin-yang symbol at its centre. (www.innodesign.com)
- UK-based designer Choi Min-kyu and his famous folding plug
- Jewellery designer Park Eun-sook, whose work is based on the hangul alphabet
- Kim Been’s dancheong-inspired work, and some of her hanji accessories
- Fashion and accessories from RE:CODE, whose manufacturing philosophy is to create desirable products out of materials that are surplus from the military or industrial processes (www.re-code.co.kr)
A view of the Innodesign stand at KBEE
Innodesign products inspired by the trigrams and yin-yang symbol in the South Korean national flag
Innodesign products inspired by the trigrams and yin-yang symbol in the South Korean national flag
Innodesign products inspired by the trigrams and yin-yang symbol in the South Korean national flag
Fashion from RE:CODE
Fashion from RE:CODE
Fashion from RE:CODE
Accessories from RE:CODE
Hanji accessories and products inspired by dancheong, by Kim Been
Hangul jewellery from Park Eun-sook called Dreaming of Soaring. (박은숙 비상)
Choi Min-kyu and his folding plug
Choi Min-kyu and his folding plug
For the younger audience, there were stalls which exhibited the many Korean animation characters such as Pucca and Pororo which prove so popular outside of Korea.
Children’s animated characters on display at KBEE
Children’s animated characters on display at KBEE
Children’s animated characters on display at KBEE
Children’s animated characters on display at KBEE
Children’s animated characters on display at KBEE
A young visitor is entertained by some of the animation
A young visitor is entertained by some of the animation
And tucked away in a little-visited part of the venue were some cosmetics and other fashion companies, one of the less-heralded aspects of the Korean export wave:
The Expo was organised and promoted by KOTRA.