Scholarship on Korean elections and voting behavior has emphasised the shift from traditional cleavages such as ideology and region to newer ones, including generation, class, and gender.
One of the most common keywords used during South Korea’s 2022 presidential election was Idaenam (male in twenties), hinting at the social group more likely to prove determinant to the outcome. More broadly, the stark conflict among the youth in their 20s and 30s along gender lines has now become among the most discussed topics in Korean media and politics.
While the significance of the phenomenon has surely grown of late, evidence points to the steady presence of a generational cleavage among Koreans’ voting behaviour over the last couple of decades, with older voters in their 60s above more likely to vote for the conservative, and voters in their 40-50s more inclined to support the progressive parties. As such, while the issue is not novel in Korean society and politics, it has certainly taken on a new magnitude and new features in the country.
The article combines quantitative methodology to analyse voting behaviour with qualitative methods such as digital ethnography looking at online community discussions as well as publicly-available digital sources.
The paper embeds the Korean case study in broader scholarly debates on feminism, political cleavages, and digital populism. Next, it moves to provide an overview of the gender and generational conflicts in Korea. The central part of the paper focuses on the two specific case studies: the 2022 elections and the rise and impact of the #MeToo movement.
The paper advances a two-fold argument. First, it argues that while the public discourse focuses on gender and generational conflicts and later translates into electoral behaviours, what is really not discussed – let alone addressed in government or parliament – is the structural discrimination of marginal, marginalised and minority groups, which in this case include young, female and elderly member of the citizenry and society. Second, it highlights the intersectional nature of the gender and generational inequalities in Korean society and discusses how they play out in politics, especially during elections.