Korea returns to 100% Design London

100% Design London: 2010 KOREA DESIGN Pavilion
September 23rd (Thur) – 26th (Sun), 2010 (4 days)
Stand L70, Earls Court Exhibition Centre, London
Hosted by Ministry of Knowledge Economy (MKE)
Organized by Korea Institute of Design Promotion (KIDP)
Supported by Korea Trade-Investment Promotion Agency (KOTRA)

Korea Design: Innovative Design through Advanced Technology
Design in Korea is like the rest of the world’s in the fact that it all started from the interest, insight, and passion for our everyday objects. But what really sets Korean Design apart is that it pursues and perseveres in technical experiments. Korea’s design industry values the innovations in materials and technicalities as the most important part of design itself. New materials and techniques not only transform the object, but introduce a whole new way of coexistence between the people and the environment: this heterogeneous combination of materials is the driving force behind innovative design. The diverse varieties of new design with this kind of experimental mindset will be showcased in the KOREA DESIGN Pavilion at the 2010 100% Design London.

2010 100% Design London: The KOREA DESIGN Pavilion
Following the years of 2008 and 2009, the Korea Institute of Design Promotion continues introducing Korea’s top design organizations and enterprises at the 100% Design London. This year’s 100% Design London which will be staged at the Earl’s Court Exhibition Centre from September 23rd to the 26th, and will be featuring the vast spectrum and diversity of Korean design, with DESIGN NOW, DESIGN VIRUS, DESIGNSKIN, DESIGN ARTIST, BIRTHDAY, BD LIGHTING, CEBIEN, SIMPLE IDEA, CELL INTERNATIONAL, I-CLUE DESIGN, INSNINE, TAEWON LIGHTING, TANGERINE & partners, PHILMUK, 601BISANG.

The Exhibition Representative of Korea’s Identity
The KOREA DESIGN Pavilion in the 2010 100% Design London is a modern reinterpretation of Korea’s identity, showcasing the sense of “glocalization”. Things like Korea’s own traditional architecture, Han-ji and Hangeul help to represent Korea’s design DNA. The installation and space for Korea’ s traditional architecture add to the openness and depth, and Korea’s traditional paper called Han-ji delivers the sense of texture and liveliness of nature. And last but not least the Korean alphabet Hangeul, which has turned to represent the culture of Korea itself, is also shown in the exhibition.

A Variety of Events that Support Overseas Business and Promotion
The Opening Reception and the Design B2B Matching Program are this year’s special events for the KOREA DESIGN Pavilion at 100% Design London. The Opening Reception will invite the UK’s leading media, buyers and design professionals, and will be the heart of the exchange and sharing of Korean Design’s visions. The Design B2B Matching Program, which will be run by KOTRA, the Korea Trade-Investment Promotion Agency, is a program for a chance for UK and European business to discuss and work-together range business meetings. The variety of events that will be set up at the KOREA DESIGN Pavilion in the 100% Design London will be an excellent opportunity to meet new business partners and experience the vitality of Design in Korea.

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(automatically generated) Read LKL’s review of this event here.

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