Bridging Europe and Asia in Marketing and Management Theory and Practice

News of an upcoming conference in London:

KSMS2013 CAMIS, KSMS & GAMMA Joint Symposium in London will be held at Birkbeck, University of London on Jan. 4, 2013.

Theme: Bridging Europe and Asia in Marketing and Management Theory and Practice
Date: January 4, 2013
Venue: Birkbeck, University of London, London, United Kingdom
Host: Centre for Advanced Management and Interdisciplinary Studies, Korean Scholars of Marketing Science, Global Alliance of Marketing and Management Associations
Sponsor: Routledge, Taylor & Francis
Sponsoring Journals: Journal of Global Scholars of Marketing Science, Journal of Global Fashion Marketing
Conference Co-Chairs: Peter Trim (Birkbeck, University of London), Sunmee Choi (Yonsei University)

Programme:

12:30-12:45: Tea and Coffee (414)
12:45-13:00: Welcoming Speeches (414)
Peter Trim (Birkbeck, University of London)
Eunju Ko (Yonsei University), President of GAMMA & Ex-President of KSMS
13:00-14:30: Session 1 (414): Luxury and Fashion Brand Management
Session 2 (415): Global and Tourism Marketing
14:30-14:40: Coffee Break (414)
14:40-15:40: Meet the Editors (414)

Editors:

  • International Journal of Advertising
  • Journal of Global Scholars of Marketing Science
  • Journal of Global Fashion Marketing

Publisher:

  • Taylor & Francis
15:40-15:50: Coffee Break (414)
15:50-17:20: Session 3 (414): Marketing and Service Strategy
Session 4 (415): Social Media and Relationship Marketing

Statistics:

  1. 23 presentations
  2. Participating Countries: 9 countries (UK, Republic of Korea, USA, Spain, Hong Kong, Sweden, Finland, Netherlands, India)
  3. Participants: 100

Links:

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