A celebration of food, fashion and music

Outside the Banqueting House, two Choson dynasty guards in colourful robes stood to attention to welcome the hundreds of guests. Inside, Han Style and Korean hospitality was waiting. It was in this prestigious venue that the Embassy and Cultural Centre had chosen to launch the Korean food offensive in the UK, in an evening entitled […]

Han style comes to London

It seems that Hanbok events are like buses. You wait for ages, and then three come along at once. The first week in November brings the opportunity to (1) admire, (2) try on and (3) buy your own (genuine antique) hanbok, at (1) the Royal College of Art, (2) the V&A and (3) Linda Wrigglesworth. […]

The Han Style campaign

Realising that the Hallyu may not last for ever, and recognising that the best marketers do not stake the financial health of the company on just one product, the Culture and Tourism ministry earlier this year decided to diversify their product portfolio. Recognising that some of the key differentiating features of Korean culture are designated […]