I’m not sure how the Chosun Ilbo can tell from looking at the video of the cosmetic commercial in question, from which the still above is taken, but
On stage, [Jeon Ji-hyun] shows off her singing ability and smooth thighs, with a newfound energy infusing her every move.
The cosmetics contract goes some way to compensating Jeon for the loss of the Olympus promotional contract to BoA: in 2003 she was the face of Olympus in Korea – see the Olympus site here, and some YouTubes here.
In relation to the BoA commercial Olympus is said to have commented as follows:
BoA will show off her powerful voice and dance moves while bringing out her gentle feminine side.
I’m convinced that there’s a not very sophisticated computer algorithm that generates this gushing drivel. I’m working on reverse-engineering it, but need a few more examples to perfect it.
BoA’s Olympus win goes alongside her Nike contract. Nice little earner.
More drivel from the Chosun to assist in my algorithm:
Appearing in a black tank-top and hot pants, Kim shows off her copper-tone skin as she flaunts her down-home sexiness.
referring to a photoshoot of that star from Lost for a UK lads mag.
In the end, Ms Kim never made it onto the front cover of the UK edition – only a limited print run of copies for the overseas market.