2013 Travel Diary #24: Yin, Yang and Ginseng

Donguibogam Village, Sancheong-gun, Wednesday 11 September, 5:30pm. Refreshed by our nap on the fragrant pillow, we move on from the Traditional Medicine Experience Pavilion to the Theme Hall, outside which stand the statues of the two best known figures in Korean Traditional Medicine, who have now made it into popular culture courtesy of TV dramas: […]

2013 Travel Diary #23: The pillow of eternal youth

Donguibogam Village, Sancheong-gun, Wednesday 11 September, 5pm. At Korean expos, the emphasis is not on the looking. It is on the experiencing. You have to immerse yourself, to touch, to feel, to try something out. At the Sancheong International Traditional Medicine Fair and Festival, then, it was no surprise when the organisers, who had come […]

2013 Travel Diary #5: The official duties

Donguibogam Village, Sancheong-gun, Friday 6 September, 2pm. After lunch, I realise that I now have to perform my ambassadorial duties. My sense of gloom is at odds with the enthusiastic spiel that I have to present to the camera. We proceed to the Donguibogam Museum where we meet up with a few people in an […]

2013 Travel Diary #4: Honouring the spirits, feeling the gi

Donguibogam Village, Sancheong-gun, Friday 6 September, 9am. In the daylight, I am beginning to get my bearings. The Sancheong World Traditional Medicine Expo is set in a 109 hectare (269 acre) site dominated by the dramatic peaks of Pilbongsan (pencil-peak mountain) and Wangsan (the King’s mountain). The natural slopes of these mountains establish the geography […]

2013 Travel Diary #3: Preparing for the Expo

Donguibogam Village, Sancheong-gun, Friday 6 September, 7am. Four hundred years ago, a ground-breaking medical encyclopaedia was published. The Donguibogam, literally the Principles and Practice of Eastern Medicine, was compiled and edited by Heo Jun, a Korean royal doctor, with the support of a team of medical scholars and academics. The work had been commissioned by […]