Donguibogam Village, Sancheong-gun, Friday 13 September, 7am. There’s still a long list of things I have to do before leaving. We have to pay a courtesy call on the mayor to say farewell, plus I want to pay a last visit to the Festival. And of course I need to gather everything together, trying to … [Read More]
Event tag: Sancheong World Traditional Medicine Expo 2013
2013 Travel Diary #26: The first round of farewells
Donguibogam Village, Sancheong-gun, Thursday 12 September, 12 noon. After a refreshing herbal tea, it was time for lunch: Sancheong Beef bulgogi with Mr Byeon, Min Hyang-sik and Min Young-ki. Not only barbecued beef, but in increasing order of difficulty, raw beef fillet, raw beef liver, and raw beef lung. I really struggled with the last … [Read More]
2013 Travel Diary #25: The Hallyu 4.0 Experience
Donguibogam Village, Sancheong-gun, Thursday 12 September, 9am. At the main entrance to the Expo there is a long parade of information booths and gift stalls. One of the booths was there to promote Hallyu 4.0. Hallyu 1.0 and Hallyu 2.0 are the first and second waves of Korean pop culture spreading through Asia. First came … [Read More]
2013 Travel Diary #24: Yin, Yang and Ginseng
Donguibogam Village, Sancheong-gun, Wednesday 11 September, 5:30pm. Refreshed by our nap on the fragrant pillow, we move on from the Traditional Medicine Experience Pavilion to the Theme Hall, outside which stand the statues of the two best known figures in Korean Traditional Medicine, who have now made it into popular culture courtesy of TV dramas: … [Read More]
2013 Travel Diary #23: The pillow of eternal youth
Donguibogam Village, Sancheong-gun, Wednesday 11 September, 5pm. At Korean expos, the emphasis is not on the looking. It is on the experiencing. You have to immerse yourself, to touch, to feel, to try something out. At the Sancheong International Traditional Medicine Fair and Festival, then, it was no surprise when the organisers, who had come … [Read More]
2013 Travel Diary #12: The recreation forest, and getting to know the Expo
Donguibogam Village, Sancheong-gun, Monday 9 September, 6am. Apart from the need to plan my future visit to the Expo, I also seem to be an unofficial English language consultant for the Sancheong Oriental Medicinal Herb Institute, so I need to find out more about what they do if I’m to redraft their publicity materials. And … [Read More]
2013 Travel Diary #5: The official duties
Donguibogam Village, Sancheong-gun, Friday 6 September, 2pm. After lunch, I realise that I now have to perform my ambassadorial duties. My sense of gloom is at odds with the enthusiastic spiel that I have to present to the camera. We proceed to the Donguibogam Museum where we meet up with a few people in an … [Read More]
2013 Travel Diary #4: Honouring the spirits, feeling the gi
Donguibogam Village, Sancheong-gun, Friday 6 September, 9am. In the daylight, I am beginning to get my bearings. The Sancheong World Traditional Medicine Expo is set in a 109 hectare (269 acre) site dominated by the dramatic peaks of Pilbongsan (pencil-peak mountain) and Wangsan (the King’s mountain). The natural slopes of these mountains establish the geography … [Read More]
2013 Travel Diary #3: Preparing for the Expo
Donguibogam Village, Sancheong-gun, Friday 6 September, 7am. Four hundred years ago, a ground-breaking medical encyclopaedia was published. The Donguibogam, literally the Principles and Practice of Eastern Medicine, was compiled and edited by Heo Jun, a Korean royal doctor, with the support of a team of medical scholars and academics. The work had been commissioned by … [Read More]