In the second of our articles we look at stories relating to Sports, Tourism, and national branding and marketing. And K-pop and celebrities are never far away when talking of Brand Korea. Sports and Tourism Jeju was provisionally listed as one of the worlds New 7 Wonders, after a multi-month international marketing campaign. Celebrities ranging … [Read More]
People: Han Ye-seul
Han Ye-seul goes AWOL from TV drama filming
So, how bad is the TV Drama “Spy Myeongwol”, and how chaotic its filming, that Han Ye-seul went AWOL? http://t.co/FySsh17 # [Read More]
On glamorous advertising
Could you imagine hot Hollywood stars modeling for an air conditioner? Han Ye-seul & Song Seung-heon earn their fees – from an article in the Korea JoongAng Daily (article no longer on their website). 11:35 PM Jan 9th from bit.ly JamesTurnbull: @lklinks See what Londoner Bruce Haines says to understand why (is head of Korea’s … [Read More]
Cosmetic surgery to get tax breaks
As if there wasn’t enough plastic surgery in Korea already, the Government has just made it tax deductible. According to the Chosun Ilbo: The costs of plastic surgery, cosmetic tooth reshaping, corrective laser eye surgery, and “boyak”, or traditional Korean health supplements, will be eligible for income deductions in the year-end tax adjustment from this … [Read More]