A look back at 2011 – part 2

In the second of our articles we look at stories relating to Sports, Tourism, and national branding and marketing. And K-pop and celebrities are never far away when talking of Brand Korea. Sports and Tourism Jeju was provisionally listed as one of the worlds New 7 Wonders, after a multi-month international marketing campaign. Celebrities ranging […]

On glamorous advertising

Could you imagine hot Hollywood stars modeling for an air conditioner? http://bit.ly/4HCpob. Han Ye-seul & Song Seung-heon earn their fees. 11:35 PM Jan 9th from bit.ly JamesTurnbull: @lklinks See what Londoner Bruce Haines says to understand why (is head of Korea’s largest ad agency, Cheil Worldwide) http://ow.ly/UE9k 11:47 PM Jan 9th from HootSuite in reply […]

Cosmetic surgery to get tax breaks

As if there wasn’t enough plastic surgery in Korea already, the Government has just made it tax deductible. According to the Chosun Ilbo: The costs of plastic surgery, cosmetic tooth reshaping, corrective laser eye surgery, and “boyak”, or traditional Korean health supplements, will be eligible for income deductions in the year-end tax adjustment from this […]