In this groundbreaking book, a #1 bestseller in South Korea, a financial guru shares the secret to building your fortune using your emotion and opens the door to a new world full of hope and prosperity.
When Wharton MBA Jooyun Hong went searching for the key to increasing wealth in a time of growing inequality, she did not expect to find herself studying under a famed and fascinating guru, known for advising the 1% of South Korea. She now shares what she learned from the guru in this life-changing narrative, and it starts with a simple emotion she calls Having.
Suh Yoon Lee, a magnetic woman in her thirties, was identified as a guru at the age of six and set off on a course of study ranging from classical Asian texts to economics to an analysis of 100,000 case studies to reveal the true secrets of growing rich. A bestselling author and insightful thinker sought after by the richest people in the nation, Suh Yoon Lee retreated into seclusion, troubled by the impact her guidance to the wealthy may have on income disparity. When Jooyun wrote to the guru for an interview, Suh Yoon invited her to Lake Como, Italy. There, they started a conversation about how everyday people can achieve their financial goals more easily and quickly by living in synch with their true emotions.
In destinations ranging from Paris to Kyoto, this philosophical journey lays out a framework for achieving an empowered relationship with money. The guru has found that almost everyone has the capacity to earn 3 to 7 million dollars—and some have a capacity for much more. As Jooyun applies the guru’s practical but revolutionary insights to her everyday life—including journaling about the emotions that accompany spending money—she experiences a transformation of her mood, fulfillment, and ultimately, her net worth. By changing your emotions about money, you can make every purchase a step toward becoming your true self.
Having is the power that attracts wealth, and this incredible series of lessons will guide you to claim that power in your own life. Learn to feel what you already have, and you’ll be able to have so much more.
Suh Yoon Lee is a thinker, a master of mindsets, and a paradigm shifter. As the grandmother who guided then six-year-old Suh Yoon on her path said, “This child is destined to bring wealth and good fortune to many and to heal their minds.” Since then, Suh Yoon has studied millennia-old classics and modern academia and also analyzed the lives of hundreds of thousands of people to reveal the secrets to wealth.
From her twenties, Suh Yoon won fame as the Guru to the Rich. Interviews with her were featured in major newspapers, and she was inundated with requests to teach CEOs. She has advised the founders, owners, and executives of the largest conglomerates in Korea, as well as super investors and real estate moguls.
Her admirers say Suh Yoon has brought them wealth and good fortune, helped them take quantum leaps in their lives, and soothed their minds. They say Suh Yoon has helped them break free of fixed ideas to freely live life as their true selves while relishing the present.
Suh Yoon currently divides her time between East Asia and Europe. You can learn more about her at her website (suhyoonlee.com), Instagram (@suhyoon.lee), and digital magazine (yoooon.com).
Jooyun Hong is an award-winning former journalist with 10 years of experience writing for prominent Korean publications. She has an MBA in finance from the Wharton School at the University of Pennsylvania and worked as Director of External Relations at McKinsey & Company.
Source: publisher’s website