One of two accounts of the recent Anglo-Korean Society evening at the KCC – this one by new contributor Béatrice Colbrant What a cheerful and pleasant evening at the Korean Cultural Centre, organised on 10 April 2008 by indefatigable and always enthusiastic Sylvia Park, social events secretary of the Anglo Korean Society! The new Korean … [Read More]
Category: Travel Promotion (page 2)
AKS Korean night – he said
One of two accounts of the recent Anglo-Korean Society evening at the KCC – this one by Matthew Jackson The forces of the AKS, KTO and KCC were combined to good effect at the Cultural Evening on Thursday, 10 April. Walking around the packed Cultural Centre, it felt as though things have changed a lot … [Read More]
These people make me angry
Today we have two accounts of the AKS evening of Korean culture on 10 April (one of them unsolicited by me). Both of them are favourable and rightly appreciative of the efforts of Sylvia Park of the AKS in organising the event. So I feel justified in presenting another angle. The evening was scheduled to … [Read More]
The Han Style campaign
Realising that the Hallyu may not last for ever, and recognising that the best marketers do not stake the financial health of the company on just one product, the Culture and Tourism ministry earlier this year decided to diversify their product portfolio. Recognising that some of the key differentiating features of Korean culture are designated … [Read More]
“Korea, Sparkling” explained
Hiding at the bottom of the goody-bag we were handed at the Korea Tourism Organisation’s “Korea, Sparkling” launch ten days ago was a little booklet which you could almost have missed. But for those who are puzzled as to what “Korea, Sparkling” is all about, the booklet contains some of the answers. It is published … [Read More]
Korea, fizzling
An unruly mob of louts and freeloaders from the travel and journalism trade gathered on the top floor of New Zealand House yesterday evening to honour the launch of the “Korea, Sparkling” tourism brand. When it had been launched so successfully down below in Trafalgar Square not two weeks beforehand, some of us wondered why … [Read More]
Korea, Sparkling
Why is it that Western Korea-watchers are, in general, so cynical? Too often we criticise Korea for not listening to sound advice from us knoweldgeable, sophisticated Westerners. So Korea goes and hires the leading “National Branding” expert, Simon Anholt (a Brit, according to one blogger), to assist with a tourism strapline. Highly commendable. And the … [Read More]