A look back at 2011 – part 2

In the second of our articles we look at stories relating to Sports, Tourism, and national branding and marketing. And K-pop and celebrities are never far away when talking of Brand Korea. Sports and Tourism Jeju was provisionally listed as one of the worlds New 7 Wonders, after a multi-month international marketing campaign. Celebrities ranging […]

LKL Celeb of the month #5: Kim Ah Joong

Over the past couple of weeks the internet has been buzzing with searches for Kim Ah-Joong. Which makes her LKL’s fifth Celeb of the Month. Kim Ah-joong (김아중) was born in 1982 in Seoul. She shot to fame with the film 200 Pound Beauty, where she stars as a talented but tubby singer who undergoes […]

200 Pound Beauty screens at the KCC

The fourth film night at the Korean Cultural Centre on 24 April is the surprise hit of last year, 200 Pound Beauty. Synopsis Hanna is a lip sync vocalist for Ammy, the famous Korean pop singer. Even though she is always ignored because of her appearance, she has been a bright and lighthearted girl until […]