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Pop City: Korean Popular Culture and the Selling of Place

From the publisher’s website:

Pop City examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture–featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture.

By analyzing the process of culture-featured place marketing, Pop City shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities. Oh demonstrates how the speculative, image-based, and consumer-exploitive nature of popular culture shapes the commodification of urban space and ultimately argues that pop culture–mediated place promotion entails the domination of urban space by capital in more sophisticated and fetishized ways.

Youjeong Oh is Associate Professor in the Department of Asian Studies, University of Texas at Austin.



PART I. The Speculative Production of Dramas and Drama Sites

1. Speculative Producers: The Production of Korean Drama
2. Spectacular Places: Drama-Filming Sites

PART II. The Affective Consumption of K-Pop Idols and Places

3. Image Producers: The (Re)Production of K-Pop Idols
4. K-Star Road: Making Gangnam into a K-Pop–Filled Place
5. Cosme Road: K-Beauty and the Globalization of Myeong-dong

Entry on here.

* Where the book is available from a number of sources, they are prioritised as follows: (1) Amazon UK site, or for the more recent uploads (2) Amazon US site (3) Other sites in US or Europe, including second-hand outlets (4) LTI Korea, where the title is advertised as available from there (5) Onlines stores in Korea. Links to and Amazon UK site contain an affiliate code which, should you make a purchase, gives a small commission to LKL at no additional cost to you.