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Samsung Electronics: and the Struggle for Leadership of the Electronics Industry

Author:
Publisher: , 2010
Link to online store *

This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also examines the issues Samsung faces as it proceeds further into the 21st century.

Written from the perspective of an experienced commentator on Korean and global business, this book presents not simply a narrative or an adulatory and uncritical account of Samsung’s rise, but a considered analysis of the secrets of success that both business students and CEOs will want to read and consider applying to their own companies.

Entry on Goodreads.com here.

* Where the book is available from a number of sources, they are prioritised as follows: (1) Amazon UK site, or Bookshop.org for the more recent uploads (2) Amazon US site (3) Other sites in US or Europe, including second-hand outlets (4) LTI Korea, where the title is advertised as available from there (5) Onlines stores in Korea. Links to Bookshop.org and Amazon UK site contain an affiliate code which, should you make a purchase, gives a small commission to LKL at no additional cost to you.