By analyzing the various factors contributing to K-pop’s unprecedented global rise, this book delves into key elements such as cultural hybridity, digital connectivity, and the role of fan engagement, while also interrogating the ways these factors have shaped K-pop’s unique position within the global music industry.
In addition to exploring K-pop’s identity, the book addresses the often overlooked competitive landscape in which it has flourished, including a detailed analysis of K-pop’s strategic innovation and its ability to resonate across diverse cultural contexts. This book provides a thorough and compelling account of the multifaceted forces behind its international success. For readers seeking a deeper understanding of the true drivers behind K-pop’s global phenomenon, this work offers critical insights into its cultural, economic, and artistic dynamics.
Source: publisher’s website
Contents
Prologue: Mission Identified, but Misaddressed
Part I: The Search for Identity
- Formation
- Definition
- The Copying
- The Copied
Part II: Competitiveness Enhancement
- Hybridization (or Hybridity)
- Fandom
- Diffusion
- Transnationalism (or Transnationality)
Part III: Competitiveness Creation
- Government
- Corporations (and the Internet)
- Copyright
- (Physical and Psychological) Perseverance
Epilogue: Mission Accomplished, and Next…
Bibliography
Index
About the Author
