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Virtual Hallyu: Korean Cinema of the Global Era

Publisher: , 2011.
Link to online store *

From the publisher’s website:

“[T]his fine book . . . . enlarges our vision of one of the great national cinematic flowerings of the last decade.”—Martin Scorsese, from the foreword

In the late 1990s, South Korean film and other cultural products, broadly known as hallyu (Korean wave), gained unprecedented international popularity. Korean films earned an all-time high of $60.3 million in Japan in 2005, and they outperformed their Hollywood competitors at Korean box offices. In Virtual Hallyu, Kyung Hyun Kim reflects on the precariousness of Korean cinema’s success over the past decade. Arguing that state film policies and socioeconomic factors cannot fully explain cinema’s true potentiality, Kim draws on Deleuze’s concept of the virtual—according to which past and present and truth and falsehood coexist—to analyze the temporal anxieties and cinematic ironies embedded in screen figures such as a made-in-the-USA aquatic monster (The Host), a postmodern Chosun-era wizard (Jeon Woo-chi), a schizo man-child (Oasis), a weepy North Korean terrorist (Typhoon), a salary man turned vengeful fighting machine (Oldboy), and a sick nationalist (the repatriated colonial-era film Spring of Korean Peninsula). Kim maintains that the full significance of hallyu can only be understood by exposing the implicit and explicit ideologies of protonationalism and capitalism that, along with Korea’s ambiguous post-democratization and neoliberalism, are etched against the celluloid surfaces.

LKL says:

On balance, this is a book that is more a duty than a pleasure to read, and which, like its predecessor, reads more like a collection of essays rather than a holistically planned book. And whether some of those essays pass muster on Planet Deleuze I am unqualified to say. The sections of this book that are readable have plenty of useful insights and make you want to explore the films discussed. It’s just a shame that there aren't more of them.

LKL rating: score-2score-2score-0score-0score-0

Read our review of this book here. Entry on here.

* Where the book is available from a number of sources, they are prioritised as follows: (1) Amazon UK site, or for the more recent uploads (2) Amazon US site (3) Other sites in US or Europe, including second-hand outlets (4) LTI Korea, where the title is advertised as available from there (5) Onlines stores in Korea. Links to and Amazon UK site contain an affiliate code which, should you make a purchase, gives a small commission to LKL at no additional cost to you.