Korea has fully stepped onto the global stage in stunning strides. From the Oscar-winning film Parasite to the pop juggernaut known as BTS, Korean popular culture has taken the world by storm. This new Korean wave has influenced global tastes in drama, music, fashion, and can even be seen in the beauty industry’s obsession with Korean … [Read More]
Booklist: Hallyu (page 2)
The Language of Hallyu: More than Polite
The Language of Hallyu will re-examine the language of the Korean Wave by looking at popular K-content. In doing so, it will expose the meanings that get lost in translation, hidden under subtitles. Over the past decade, hallyu (the Korean wave) has exploded in popularity around the globe. K-films, K-drama, and K-pop were once small subcultures, known mostly … [Read More]
Introducing Korean Popular Culture
This new textbook is a timely and interdisciplinary resource for students looking for an introduction to Korean popular culture, exploring the multifaceted meaning of Korean popular culture at micro and macro levels and the process of cultural production, representation, circulation and consumption in a global context. Drawing on perspectives from the humanities and social sciences, … [Read More]
The Cambridge Companion to K-Pop
How did Korea with a relatively small-scale music industry come to create a vibrant pop culture scene that would enthrall not only young Asian fans but also global audiences from diverse racial and generational backgrounds? From idol training to fan engagement, from studio recording to mastering choreographic sequences, what are the steps that go into … [Read More]
Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres
Webtoons are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe in recent years, especially among youth. Webtoons are a form of comic that are typically published digitally in chapter form. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers … [Read More]
On BTS: Pop Music, Fandom, Sincerity
A love letter to Korean pop sensation BTS and an ode to fandom. The supersonic rise of the Korean pop group BTS may seem enigmatic to some, but for Lenika Cruz, senior culture editor at The Atlantic, their worldwide fame is obvious. As Cruz argues in On BTS: Pop Music, Fandom, Sincerity, the group’s trajectory—debuting on a … [Read More]
Korean Wave in World Englishes: The Linguistic Impact of Korea’s Popular Culture
This book examines the linguistic impact of the Korean Wave on World Englishes, demonstrating that the K-Wave is not only a phenomenon of popular culture, but also language. The “Korean Wave” is a neologism that was coined during the 1990s that includes K-pop, K-dramas, K-film, K-food, and K-beauty, and in recent years it has peaked … [Read More]
Hallyu!: The Korean Wave
South Korea has transformed from a country devastated by war in the late 1950s to a leading cultural powerhouse of the 21st century. Through the voices of fans, journalists, practitioners, novelists and academics, Hallyu! explores the makings of the Korean Wave of cultural influence over the interlinked creative industries of cinema, drama, music, fandom, beauty … [Read More]
South Korean Popular Culture in the Global Context: Beyond the Fandom
This book explores the recent landscape of Korean popular culture, including celebrity diplomacy, political activism, and inter-Korean relations in the era of ‘ontact’, with a special focus on K-pop and K-drama. Utilising the interdisciplinary approach, along with theoretical accounts, it redefines popular culture and its true power – beyond soft power – including discussions of … [Read More]
K-pop Dance: Fandoming Yourself on Social Media
This book is about K-pop dance and the evolution and presence of its dance fandom on social media. Based on five years of ethnographic fieldwork, interviews, choreography, and participation-observation with 40 amateur and professional K-pop dancers in New York, California, and Seoul, the book traces the evolution of K-pop dance from the 1980s to the … [Read More]
Here Comes the Flood: Perspectives of Gender, Sexuality, and Stereotype in the Korean Wave
This collection breaks down the stereotypes often expected of Korean popular culture, specifically examining issues of gender, sexuality, and stereotype in a variety of cultural products including K-pop, K-drama, and cover dancing through the lens of how “Koreanness” can be defined. A diverse range of of contributors showcase how Hallyu, or the Korean Wave, began … [Read More]
Hegemonic Mimicry: Korean Popular Culture of the Twenty-First Century
In Hegemonic Mimicry, Kyung Hyun Kim considers the recent global success of Korean popular culture—the Korean wave of pop music, cinema, and television also known as hallyu—from a transnational and transcultural perspective. Using the concept of mimicry to think through hallyu’s adaptation of American sensibilities and genres, he shows how the commercialization of Korean popular culture … [Read More]
The Soft Power of the Korean Wave: Parasite, BTS and Drama
From the publisher’s website: At this fascinating historical moment, this timely collection explores the new meaning of the Korean Wave and the process of media production, representation, distribution and consumption in a global context as a distinctive and complex form of soft power. Focusing on the most recent phenomenon of Korean popular culture, this book … [Read More]
Transnational Hallyu: The Globalization of Korean Digital and Popular Culture
From the publisher’s website: While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed and globally exported its various cultural products, such as television programs, pop music, video games and films. The global circulation of Korean popular culture is known as the Korean … [Read More]
Understanding Hallyu: The Korean Wave Through Literature, Webtoon, and Mukbang
This book sheds light on aspects of the Korean Wave and Korean media products that are less discussed—Korean literature, webtoon, and mukbang. It explores the making of these Korean popular cultural products and how they work and engage media recipients regardless of their different national, cultural, and geographical backgrounds. Drawing on narrative theory and cultural … [Read More]
Branded Entertainment in Korea
From the publisher’s website: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well … [Read More]