I have no reason to drink Cheoeum Cheoreom any more

Lee Hyori advertising Cheoeum Cheoreom

The average soju you get in London Korean restaurants is all much of a muchness. You either take whatever is on the drinks list, or, if you have a choice, you choose the one advertised by your favourite soju girl. And now that Lotte has parted company with Lee Hyori after five years advertising Cheoeum Cheoreom (처음처럼), well, there’s no reason to choose it instead of Jinro’s Chamisul (참이슬).

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