Experiment with Korean ingredients at Tesco for the next week or so.
Taste of Korea is an annual event for promoting great Korean foods to UK and European markets, which is supported by the South Korean Embassy in the UK and by Korean food distributors and vendors such as Hankook Foods and CJ.
The event is focused on providing the most popular Korean foods to an increasing number of Tesco stores. The first year of the promotion, in 2011, focused on Southern England. This year, the promotion is much more geographically diverse, featuring stores from Hackney to Hull, from Edinburgh to Ashford. A complete list of participating stores is at the bottom of this post. The promotion runs until 2 December.
The promotion was launched at the New Malden Tesco Extra on 18 November, at a ribbon-cutting ceremony attended by the South Korean Ambassador, British War veterans, and representatives of the business community. A chef was on hand with free bulgogi to show what could be done. I have not managed to establish what the man dressed as a vegetable was doing there.
Thanks to KOTRA for permission to use their photographs of the opening ceremony.
Here is a list of participating stores:
| Tesco Extra | Tesco Express |
| New Malden Oxford 2 Colney Hatch Hull St Stephens Reading Weston Favell Brent Cross Hendon W Finchley Twickenham Whitechapel Fieldgat Uxbridge Metro Manchester Metro Hanley Glasgow Silverbrn Watford Pitsea Borehamwood Sandhurst Ashford Middlsx Hackney Morning Lane Southwark Harrow 2 South Tottenham Lea Valley Leytonstone Surrey Quays Woolwich Slough Wellington Streatham Gallions Reach Wembley Bromley By Bow Bristol East Birminghm Spring Hil Nottingham Metro Brixton Lewisham Catford |
Glasgow York Hill Shelton Coventry Blenheim Terrace Millharbour Iod Sheffild Edwrd St Edinburgh South Limehouse Comm Rd Leith Wlk Edinbrg Lincoln St Marks Glasgow Merchant Newlands Ave Hull 168 Fulham Pal Rd Old Brompton Rd Newcastle Shldfld Chil Rd Newcstl Glasgow Dumbarton Banbury Rd Oxford Myrtle St Liverpl Bathrow Birming Preston Friargate Oxford St Aldates Falcon Battersea Glasgow Queen Leeds Calverle St Stratford High St |
Went to the one in Hull and not only did they not have much in the way of products, none of the staff knew anything about it!
That doesn’t surprise me at all. When I asked the Tesco press office about this promotion two years ago they had absolutely no idea it was happening. I didn’t bother trying this time round. The list of participating stores was provided by KOTRA.