From the publisher’s website:
What difference does a region make? Are the new regional cultures of Northeast Asia the product of individuals fighting to overcome national trade barriers, or are they driven by governments promoting national interests in new ways? Are they the result of economic pursuits alone, or do cultural and political forces play a role? Cultural Studies and Cultural Industries in Northeast Asia takes a Cultural Studies approach to the cultural industries in Northeast Asia. The volume opens with an innovative section considering the discipline itself as a kind of cultural industry, highlighting the challenges and possibilities that arise from the context of Northeast Asia. Other essays on specific cultural industries and their products range in coverage from labor in the Korean animation industry to anti-Korean manga in Japan, the emergence of an East Asian brandscape, Chinese consumption of Japanese animation, the Asian regional strategy of the Pusan International Film Festival, and more.