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East Asian Pop Culture: Analysing the Korean Wave

From the publisher’s website:

The international group of contributors of this volume provides, collectively, a multi-layered analysis of the emerging East Asian media culture, using the Korean TV drama as its analytic vehicle. By closely examining the political economy of TV industry, audiences of the regional media flows in terms of gender subjectivity constructions, perceptions of colonial-postcolonial relationships, and nationalist responses to trans-national media culture exchanges, this volume highlights the multiple connectivities and implications of popular cultural flows and exchanges in East Asia.

In spite of the obvious flows and exchanges that constitute pan-East Asian Pop Culture as a relatively coherent unit, the academic research community is far behind the cultural industry producers who have long factored the regional consumer market into their production and marketing. This volume is motivated by the need to find both the conceptual and institutional site(s) for the constitution of an East Asian Pop Culture. The resulting discoveries demonstrate that this culture co-exists with US domination in global media industry, and offers new empirical and conceptual insights into cultural globalization which cannot be ascertained in existing US-centric analyses.

Chua Beng Huat is Professor in the Department of Sociology and the Asia Research Institute, National University of Singapore. His most recent book is Life Is Not Complete Without Shopping (2003). He is founding co-executive editor of the journal Inter-Asia Cultural StudiesKoichi Iwabuchi is Professor in the Faculty of Arts, Monash University. He is a chair in Media and Cultural Studies and the director of Monash Asia Institute. He has edited Feeling Asian Modernities: Transnational consumption of Japanese TV drama (Hong Kong University Press, 2004) and Rogue Flows: Trans-Asian cultural traffic (with Mueke and Thomas, Hong Kong University Press, 2004).

Table of Contents

I Television Industry in East Asia

  1. The Growth of Korean Cultural Industries and the Korean Wave | Doobo Shim
  2. Renting East Asian Popular Culture for Local Television: Regional Networks of Cultural Production | Tania Lim
  3. Mediating Nationalism and Modernity: The Transnationalization of Korean Dramas on Chinese (Satellite) TV | Lisa Leung

II Transnational-Crosscultural Receptions of TV Dramas

  1. Structure of Identification and Distancing in Watching East Asian Television Drama | Chua Beng Huat
  2. Re-Imagining a Cosmopolitan ‘Asian Us’: Korean Media Flows and Imaginaries of Asian Modern Femininities | Angel Lin and Avin Tong
  3. Winter Sonata and Cultural Practices of Active Fans in Japan: Considering Middle-Aged Women as Cultural Agents | Yoshitaka Mōri
  4. Touring ‘Dramatic Korea’: Japanese Women as Viewers of Hanryu Dramas and Tourists on Hanryu Tours | Yukie Hirata
  5. Popular Cultural Capital and Cultural Identity: Young Korean Women’s Cultural Appropriation of Japanese TV Dramas | Dong-Hoo Lee

III Nationalistic Reactions

  1. Mapping Out the Cultural Politics of “the Korean Wave” in Contemporary South Korea | Keehyeung Lee
  2. Rap(p)ing Korean Wave: National Identity in Question | Fang-chih Irene Yang
  3. Existing in the Age of Innocence: Pop Stars, Publics, and Politics in Asia | Eva Tsai
  4. When the Korean Wave Meets Resident Koreans in Japan: Intersections of the Transnational, the Postcolonial and the Multicultural | Koichi Iwabuchi

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