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Transnational Korean Television: Cultural Storytelling and Digital Audiences

From the publisher’s website:

Transnational Korean Television: Cultural Storytelling and Digital Audiences provides previously absent analyses of Korean TV dramas’ transnational influences, peculiar production features, distribution, and consumption to enrich the contextual understanding of Korean TV’s transcultural mobility. Even as academic discussions about the Korean Wave have heated up, Korean television studies from transnational viewpoints often lack in-depth analysis and overlook the recently extended flow of Korean television beyond Asia. This book illustrates the ecology of Korean television along with the Korean Wave for the past two decades in order to showcase Korean TV dramas’ international mobility and its constant expansion with the different Western television and their audiences. Korean TV dramas’ mobility in crossing borders has been seen in both transnational and transcultural flows, and the book opens up the potential to observe the constant flow of Korean television content in new places, peoples, manners, and platforms around the world. Scholars of media studies, communication, cultural studies, and Asian studies will find this book especially useful.

Hyejung Ju is associate professor of mass communication at Claflin University.

Contents

Introduction

Part I: Transnational Korean Television With East Asia

  1. Transforming the Korean Television Industry: the Korean Wave
  2. Korean TV Drama Narratives: Are Korean Dramas a Transcultural Story?
  3. Korean TV Shows with East Asian Partnership

Part II: Transnational Korean Television In America

  1. Digital Audiences, Fans, and Fandom
  2. The Power of Streaming TV: Netflix, DramaFever, and American Viewers
  3. Korean Television Formats

Conclusion

Entry on Goodreads.com here.

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