London Korean Links

Covering things Korean in London and beyond since 2006

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Selected publications

  • Booklist: Sport and Pastimes (16 titles)
    • The London Korean Links Awards 2012

      The seventh eclectic and highly personal commemoration of the best of the past year. Personality of the Year Runner up There were plenty of personalities in the South Korean Olympic team, particularly the pistol shooters, archers and the gymnasts. But the athlete that everyone will remember is fencer Shin A-lam, cheated out of a place … [Read More]

      A London 2012 Korean Olympic round-up

      Here are some of the highlights and headlines from the past two weeks or so of Korean athletes at the London 2012 Olympics: 25 July North Korea’s Olympic women’s football team walked off the pitch for an hour at their opening London 2012 match tonight after organisers mistakenly introduced the players using South Korea’s flag. … [Read More]

      Witty Specsavers ad irritates academics

      The quick-thinking Specsavers ad capitalising on the Olympic flag gaffe seems to have ruffled a feather in academic circles for being written in bad Korean. So what if “Specsavers” should be at the beginning of the sentence? Putting it there would have completely baffled the non-Korean speaking audience it’s aimed at. [Read More]

      Oh dear

      The first mess-up of the games: I really don’t blame the North Korean team for walking off. (Image source) Links: North Korea Threatens to Destroy Glasgow in a ‘Sea of Fire’, Dokdo Times, 26 July 2012 [Read More]

      Ji Dong-won humbles Man City

      Ji Whizz – even the Telegraph resorts to feeble puns to celebrate Ji Dong-won’s last minute goal for Sunderland against top of the league Man City on 1 January. Ji was clearly off-side, but a great goal anyway. [Read More]

      A look back at 2011 – part 2

      In the second of our articles we look at stories relating to Sports, Tourism, and national branding and marketing. And K-pop and celebrities are never far away when talking of Brand Korea. Sports and Tourism Jeju was provisionally listed as one of the worlds New 7 Wonders, after a multi-month international marketing campaign. Celebrities ranging … [Read More]