Witty Specsavers ad irritates academics

Specsavers ad

The quick-thinking Specsavers ad capitalising on the Olympic flag gaffe seems to have ruffled a feather in academic circles for being written in bad Korean. So what if “Specsavers” should be at the beginning of the sentence? Putting it there would have completely baffled the non-Korean speaking audience it’s aimed at.

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