A review of the Korean cultural year 2020

It would be an understatement to say that the cultural year 2020 has been markedly different from previous years. The pandemic has had a huge impact on the cultural scene, with most live events cancelled and event promoters falling back on the internet to provide us with our cultural fixes. Some of these attempts have […]

Beth McKillop reports from the 2016 Culture Communication Forum in Seoul

Senior Research Fellow and former Deputy Director at the Victoria and Albert Museum Beth McKillop was the UK’s representative at Korea’s annual Culture Communication Forum hosted by the Corea Image Communication Institute. Since 1990 when I first visited Korea to collect ceramics, outfits and furniture for a planned Victoria and Albert Museum Korea gallery, I’ve […]

Which is bigger: Gangnam or Dokdo?

There’s been an awful lot of Korean stuff going on this year. In the UK, All Eyes on Korea, Korea putting up a good showing in the Olympics, Im Kwon Taek in town, Lee Byung hun and BIGBANG coming soon, a huge art show at the Saatchi… and everywhere you turn there’s a certain rapper […]

A look back at 2011 – part 2

In the second of our articles we look at stories relating to Sports, Tourism, and national branding and marketing. And K-pop and celebrities are never far away when talking of Brand Korea. Sports and Tourism Jeju was provisionally listed as one of the worlds New 7 Wonders, after a multi-month international marketing campaign. Celebrities ranging […]

Premium Korea at Harrods

A high profile four-week exhibition of some of Korea’s luxury brands is just coming to an end. I can only speculate as to how much KOTRA paid to hire the Exhibition Gallery at Harrods for four weeks. But space at the UK’s premier luxury department store doesn’t come cheap, and it must have taken a […]

Airport management and face cream among highlights for Brulé’s Brand Korea

Last weekend international design guru and Monocle editor-in-chief Tyler Brulé had an interesting column in the FT, listing out 10 things he likes about Korea. There’s some items which you might expect, and also some surprises. Brulé has rightly waxed lyrical about Incheon Airport before – and coincidentally Incheon has just been awarded the Korea […]