Lady from 406 screens at Frightfest

Blink and you’ll miss it, but there’s some Korean interest at Frightfest this weekend. Included in a showcase of short films is The Lady from 406 by director Lee Kyoung-mi (The Truth Beneath) starring Lee Young-ae. The Lady from 406 (아랫집 – UK Premiere) Part of Short Film Showcase 3 Prince Charles Discovery 1 Monday […]

Lee Young-ae returns in NYT ad

Yes, it’s nice to see Lee Young-ae back. But why do the people who put full page Dokdo ads in the American press feel the need also to promote Korean food in similar fashion? Aren’t Michelle Obama and Gwyneth Paltrow doing that for free? Still, I can’t think of a better spokesmodel for hansik than […]

A look back at 2011 – part 2

In the second of our articles we look at stories relating to Sports, Tourism, and national branding and marketing. And K-pop and celebrities are never far away when talking of Brand Korea. Sports and Tourism Jeju was provisionally listed as one of the worlds New 7 Wonders, after a multi-month international marketing campaign. Celebrities ranging […]

Inshalla – Detente in the Desert

It’s Lee Young-ae’s first film, released at the very beginning of 1997. It’s pretty difficult to get hold of. Unavailable on Region 3 DVD, you might be able to find a cheap Hong Kong version of the film from Panorama. Currently, YesAsia only lists it on VCD. Filmed mainly in Morocco, there’s plenty of exotic […]

The top 30 LKL pictures of 2007 – part 2

Here’s #11-20, in reverse order: #20: Tottenham Hotspur’s Lee Young-pyo: #19: 1970s Seoul: #18: The first appearance of top K-pop star BoA, in her campaign for Olympus: #17: Shinhan Bank’s Manchester United Credit Card: #16: The cover image from Kyung-Hyun Kim’s heavyweight book on Korean Cinema — a still from Peppermint Candy: #15: Robot Taekwon […]

The redemptive power of Lee Young-ae

As we all know, Jewel in the Palace is a hit in many countries. It’s watched all around the world. Including in Indian jails. A convict in India has sent a letter of gratitude to a top Korean network for airing the historical drama “Jewel in the Palace,” or “Daejanggeum” in Korean. Narendra Kumar Sharma, […]

Some Lee Young-ae videos

I’ve been feeling guilty about not meeting the needs of all those people who come to this site looking for articles about the lovely Lee Young-ae and not finding very much. Having done a few searches on YouTube I’m amazed at the dedication of fans who create tributes to their favourite star. Here’s a small […]

Chuseok at the BM — part sprint, part marathon

It is a commonplace observation that Korea is caught between two larger neighbours. Similarly, in marketing terms, the Korean events at the British Museum last Saturday were dwarfed by the blitzkrieg advertising for the Chinese “First Emperor” and the Japanese modern design exhibitions, both also at the British Museum at the same time. But although […]

Some pictures of Insadong

As I’ve been on a plane for what feels like the last 24 hours, a lazy post today. Insadong on a Sunday morning, before it gets busy: One of the products for sale: Question: If the diary is designed for the Japanese market, why is the writing in English? And a British style icon somehow […]

Alternative takes on Independence Day

The Chosun Ilbo provides some interesting alternative takes on Independence Day. It’s not just the day that Koizumi visited the Yasukuni shrine again, or when Koreans held anti-American demonstrations. First, the event was marked in Japan, as it has for the past 16 years, by a “Concert for Peace” given by the Tokyo Phil, this […]