Lee Young-ae returns in NYT ad

Yes, it’s nice to see Lee Young-ae back. But why do the people who put full page Dokdo ads in the American press feel the need also to promote Korean food in similar fashion? Aren’t Michelle Obama and Gwyneth Paltrow doing that for free? Still, I can’t think of a better spokesmodel for hansik than Lee Young-ae.

The full page ad for bibimbap
The full page ad for bibimbap featuring Lee Young-ae which appeared on page 15 of the 13 Feb 2013 edition of the New York Times

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