Publisher: University of Illinois Press, 2016.
Link to online store *
From the publisher’s website:
The forces that converged to unleash a pop culture tsunami
The 2012 smash “Gangnam Style” by the Seoul-born rapper Psy capped the triumph of Hallyu, the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation.
Dal Yong Jin analyzes the social and technological trends that transformed Hallyu from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth. Blending analysis with insights from fans and industry insiders, Jin shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media, designating this new Korean Wave as Hallyu 2.0. Hands-on government support, meanwhile, focused on creative industries as a significant part of the economy and turned intellectual property rights into a significant revenue source. Jin also delves into less-studied forms like animation and online games, the significance of social meaning in the development of local Korean popular culture, and the political economy of Korean popular culture and digital technologies in a global context.
A first-of-its-kind treatment, New Korean Wave maps how a convergence of technology, leadership, and avid fandom unleashed a cultural tsunami.
Dal Yong Jin is an associate professor of communication at Simon Fraser University. He is the author of Digital Platforms, Imperialism, and Political Culture.
Entry on Goodreads.com here.
* Where the book is available from a number of sources, they are prioritised as follows: (1) Amazon UK site, or Bookshop.org for the more recent uploads (2) Amazon US site (3) Other sites in US or Europe, including second-hand outlets (4) LTI Korea, where the title is advertised as available from there (5) Onlines stores in Korea. Links to Bookshop.org and Amazon UK site contain an affiliate code which, should you make a purchase, gives a small commission to LKL at no additional cost to you.