The BBC picked up on a story in the Chosun Ilbo that celebs under 25 could be banned from leading teenagers astray by advertising booze. A bill proposing the clamp-down was passed by the National Assembly’s committee on health and welfare on 23 April.
Reportedly prompted by Kim Yu-na’s Hite advertisements in 2012 (when she was 22), if the bill is passed its main victim will be 21 year old IU, currently the face of Chamisul.
